The Saudi Arabia gluten-free products market size is projected to reach US$ 155.30 million by 2031 from US$ 89.71 million in 2023. The market is expected to register a CAGR of 7.1% during 2023–2031. Clean-label and fortified gluten-free products are gaining significant traction in Saudi Arabia.

Saudi Arabia Gluten-Free Products Market Analysis

Conventionally, gluten intolerance, celiac disease, and other related diseases were undiagnosed and not widely recognized. However, in the past few years, increased medical knowledge and health campaigns have aided in the identification of gluten-related disorders. This has led to a shift in consumer behavior, with more people opting to eliminate or reduce gluten from their diets without formal diagnosis. As per the study published in the National Library of Medicine in 2019, celiac disease is common in Saudi Arabia, with prevalences in normal populations of biopsy-proven celiac disease of 10.6% and seroprevalence of 15.6%. Further, the Saudi Arabian government's Vision 2030 initiative has been a key driver in modernizing and expanding the country's retail infrastructure. This initiative aims to diversify the economy and promote the growth of the private sector, including the retail industry. As a result, Saudi Arabia has rapidly developed modern retail spaces such as hypermarkets, supermarkets, shopping malls, and convenience stores, which have significantly improved the availability of gluten-free food products. Large retail chains such as Carrefour, Lulu, Panda, and Danube have expanded their footprint across Saudi cities, and these outlets are increasingly stocking gluten-free products to cater to the growing demand. The expansion of e-commerce has fostered the influence of social media and digital marketing, as gluten-free brands use these platforms to reach potential customers and promote their products.

Saudi Arabia Gluten-Free Products Market Overview

The agriculture and food processing sector in Saudi Arabia benefits from growing population and income growth, lifestyle changes, government support, and favorable trade agreements. According to the Government of Saudi Arabia, investments in the sector are expected to reach US$ 70 billion by the end of 2030, up from US$ 44 billion in 2016. The demand for gluten-free products is expected to increase due to a growing awareness among Saudi consumers about health and wellness. The affluent and cosmopolitan population of Saudi Arabia has contributed to the rise in the demand for gluten-free products. With a high standard of living and increasing disposable incomes, consumers are more interested in premium and healthier food options. The rising preference for healthier foods is a crucial factor in increasing the consumption of gluten-free products. Further, the growing awareness regarding gluten-related illnesses such as celiac disease, non-celiac gluten sensitivity, wheat allergy, gluten ataxia, and dermatitis herpetiformis has resulted in a shift toward gluten-free products.

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Saudi Arabia Gluten-Free Products Market: Strategic Insights

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Saudi Arabia Gluten-Free Products Market Drivers and Opportunities

Rising Awareness of Gluten Intolerance and Celiac Disease

The rising awareness of gluten intolerance and celiac disease is spiking the demand for gluten-free products, prompting market players to widen their business reach across the country through strategic initiatives. In 2018, the Celiac Association was established by Prince Faisal bin Bandar as a non-profit civil society licensed by the Ministry of Human Resources and Social Development and supervised by the Ministry of Health to serve gluten-free foods across the country. In 2018, the Health Ministry launched a program to financially support the free provision of gluten-free foods to patients with celiac disease in its 33 hospitals and healthcare facilities in Riyadh, Madinah, Makkah, Jeddah, Taif, Al-Ahsa, Asir, Jazan, Qassim, Hail, Najran, and Baha. Food replacements provided by the ministry's hospitals include gluten-free breads, flour, cereals, biscuits, pasta, soups, and jellies.

Expansion of Retail Infrastructure and E-Commerce Growing

The Saudi Arabian government's Vision 2030 initiative has been a key driver in modernizing and expanding the country's retail infrastructure. This initiative aims to diversify the economy and promote the growth of the private sector, including the retail industry. As a result, Saudi Arabia has rapidly developed modern retail spaces such as hypermarkets, supermarkets, shopping malls, and convenience stores, which have significantly improved the availability of gluten-free food products. Large retail chains such as Carrefour, Lulu, Panda, and Danube have expanded their footprint across Saudi cities, and these outlets are increasingly stocking gluten-free products to cater to the growing demand. The influence of social media and digital marketing has been fostered by the expansion of e-commerce, as gluten-free brands use these platforms to reach potential customers and promote their products.

Saudi Arabia Gluten-Free Products Market Report Segmentation Analysis

Key segments that contributed to the derivation of the Saudi Arabia gluten-free products market analysis are type and distribution channel.

• The Saudi Arabia gluten-free products market, based on type, is segmented into bakery products (cakes and muffins, biscuits and cookies, pizza, bread and rolls, and others), confectionery bars, pasta and noodles, breakfast cereals, snacks, RTE and RTC meals, flour and others. The bakery products segment held the largest market share in 2023.
• By distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment dominated the Saudi Arabia gluten-free products market in 2023.

Saudi Arabia Gluten-Free Products Market Report Scope

Saudi Arabia Gluten-Free Products Market News and Recent Developments

The Saudi Arabia gluten-free products market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Saudi Arabia gluten-free products market are listed below:

• Mondel?z announced the launch of gluten-free chocolate chip cookies under the brand name Chip Ahoy. The launch was announced to expand its product portfolio and cater to the growing market demand. (Source: Mondel?z International Inc., Company News, May 2024)
• Dr. Schär SPA introduced its newest addition, a gluten-free marble cake. This launch marks yet another victory in the company's journey to offer delicious and inclusive alternatives for individuals with special dietary needs without compromise. This classic treat combines a light and airy texture with decadent cocoa swirls, making it the perfect indulgence for any occasion. The Marble Cake is shelf-stable and ready to eat and share, adding an extra layer of convenience to its delightful appeal. (Source: Dr. Schär SPA, Company News, Mar 2024)

Saudi Arabia Gluten-Free Products Market Report Coverage and Deliverables

The "Saudi Arabia Gluten-Free Products Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Saudi Arabia gluten-free products market size and forecast for all the key market segments covered under the scope
• Saudi Arabia gluten-free products market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces and SWOT analysis
• Saudi Arabia gluten-free products market analysis covering key market trends, country framework, major players, regulations, and recent market developments.
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Saudi Arabia gluten-free products market
• Detailed company profiles