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The cling films market size is projected to reach US$ 8.22 billion by 2031 from US$ 5.48 billion in 2023. The market is expected to register a CAGR of 5.2% during 2023–2031. Increased demand for convenience and fresh food products is likely to remain a key trend in the market.
Cling Films Market Analysis
Cling films, also known as plastic wraps or food wraps or stretch films, are thin, flexible plastic films used primarily to cover and seal industrial products, consumer goods, pharmaceuticals, and food items. These films are made from materials such as polyethylene (PE), polyvinyl chloride (PVC), and polyvinylidene chloride (PVDC). Their primary characteristics include their ability to adhere to surfaces, form a tight seal, and maintain transparency. Cling films are widely used in industries, households, supermarkets, and the food service industry to wrap and protect food from contaminants, moisture, and air, thus extending the shelf life of product. They are favored for their convenience, ease of use, and effectiveness in preserving food quality.
Cling Films Market Overview
The cling films market is driven by rising demand for convenience foods, increasing awareness of food safety, and technological advancements in film materials. Key materials used in cling film production include polyethylene (PE) for its cost-effectiveness and flexibility, polyvinyl chloride (PVC) for its superior cling properties despite environmental concerns, and polyvinylidene chloride (PVDC) for its excellent barrier characteristics. Innovations are focused on enhancing these properties while improving sustainability. The increasing need for effective packaging solutions in consumer and industrial applications propels the market growth.
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Cling Films Market: Strategic Insights
Market Size Value in US$ 1,203.6 Million in 2018 Market Size Value by US$ 1,886.4 Million by 2027 Growth rate CAGR of 5.2 % from 2019-2027 Forecast Period 2019-2027 Base Year 2019
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Cling Films Market: Strategic Insights
| Market Size Value in | US$ 1,203.6 Million in 2018 |
| Market Size Value by | US$ 1,886.4 Million by 2027 |
| Growth rate | CAGR of 5.2 % from 2019-2027 |
| Forecast Period | 2019-2027 |
| Base Year | 2019 |
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Cling Films Market Drivers and Opportunities
Rising Demand for Cling Films in Food Industry Drive Market Growth
The rising demand for fresh, highly nutritional, and tasty food creates the need for innovative and contamination-free packaging solutions to protect food products from spilling, extend shelf life, and preserve quality. Cling films protect products throughout the distribution process. Cling films, with their ability to tightly seal food items, provide an efficient solution for packaging perishable goods such as vegetables, fruits, meats, and dairy products. Moreover, the rise in demand for convenience food and ready-to-eat meals propels the requirement for cling films as they offer convenience in packaging and preserving these products. Additionally, with increasing consumer awareness about food safety and hygiene, cling films are preferred for their ability to protect food from contamination and external pollutants.
E-commerce has revolutionized the food industry, with online grocery shopping and meal delivery services gaining popularity. According to the European Commission, in 2022, 91% of people aged 16 to 74 in the European Union (EU) had access to the internet, 75% of whom had purchased or ordered goods or services for private use. The proportion of e-shoppers increased from 55% in 2012 to 75% in 2022, a rise of 20 percentage points (PP). Online food platforms offer unparalleled convenience to consumers. Consumers browse through a wide variety of food options, place orders, and have their meals delivered to their doorsteps. This eliminates the need for travel, waiting in lines, and time-consuming dining process. Organized retail and e-commerce rely on efficient supply chains to meet consumer demands. With more consumers opting for online grocery shopping, there is a surge in demand for reliable and efficient packaging options to ensure the safe delivery of food products to their doorstep. Cling films play a crucial role in this process by providing a lightweight, flexible, and protective packaging option that helps preserve the freshness and quality of perishable items during transit. Thus, the growing food industry drives the cling films market growth.
Growing Focus on Eco-Friendly Cling Films to Fuel Market Growth
Consumers and businesses are increasingly prioritizing sustainability in their purchasing decisions as environmental awareness rises. This shift in consumer behavior is positively influencing manufacturers to innovate and offer cling film products that are made from recycled materials, compostable, and biodegradable. In April 2023, Wrapmaster, a division of Melitta UK Ltd, launched Compostable Cling Film, a general-purpose wrap that’s biodegradable in home or industrial composting environments. Moreover, governments and environmental organizations across the world are implementing stringent regulations and incentives to reduce plastic waste and promote the use of sustainable materials. This regulatory push encourages manufacturers to develop eco-friendly products and boosts consumer confidence in these alternatives. As a result, the market is expected to experience a surge in demand for environmentally responsible products in the future, paving the way for a sustainable future in packaging material in various industries.
Cling Films Market Report Segmentation Analysis
Key segments that contributed to the derivation of the cling films market analysis are material type, form, and end use.
- Based on material type, the cling films market is categorized into low density polyethylene, biaxially oriented polypropylene, polyvinyl chloride, polyvinylidene chloride, and others. The low density polyethylene segment held the largest market share in 2023.
- By form, the market is bifurcated into cast cling film and blow cling film. The cast cling film segment held a larger share of the market in 2023.
In terms of end use, the market is segmented into food, healthcare and pharmaceuticals, consumer goods, industrial, and others. In 2023, the industrial segment dominated the market.
Cling Films Market Share Analysis by Geography
The geographic scope of the cling films market report is mainly divided into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South & Central America.
In 2023, Asia Pacific dominated the cling films market share. The growing online retail sector for food and groceries positively impacts the demand for cling films. According to the International Trade Administration, 57% of Asian consumers predominantly use online retail for their shopping needs. This includes online shopping for grocery and food products that require cling films for packaging. Thus, the growing food industry in Asia Pacific boosts the demand for cling films across the region.
Europe held the second-largest share of the cling films market in 2023. The market in Europe witnesses remarkable growth owing to the growing penetration of cling films across the food and healthcare & pharmaceuticals industries owing to its tamper resistance and extending shelf life factors. According to the European Commission, the food industry is the largest manufacturing field in Europe, propelling the demand for food packaging products such as cling films. According to the European Union, the region has the second-largest pharmaceutical industry in the world. This leads to an increased production of pharmaceuticals in the region and creates global export opportunities. Such factors propel the demand for cling films for packaging food and pharmaceutical products in Europe.
Cling Films Market Report Scope
Cling Films Market News and Recent Developments
The cling films market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the market are listed below:
- Berry Global launched a new version of its Omni Xtra polyethylene cling film for fresh food applications. It provides a high-performance alternative to traditional polyvinyl chloride (PVC) cling films. While Omni Xtra is an established solution for the packaging of meat and poultry, fruit and vegetables, and deli and bakery products, the new Omni Xtra+ film has improved elasticity, uniform stretching behavior, and improved impact resistance. It also offers users significant sustainability benefits, including compliance with the anticipated requirements of the forthcoming EU Packaging and Packaging Waste Regulations (PPWR) and Extended Producer Responsibility (EPR). (Source: Berry Global Inc, Press Release, November 2023)
- Berry Global Group, Inc. announced the acquisition of F&S Tool, a specialized provider of high output, high-efficiency hot runner injection and high-volume compression molding applications. F&S Tool operates a 90,000 square foot facility located in Erie, Pennsylvania, with 11 issued/pending patents and 105 dedicated employees focused on disruptive technologies to serve a broad spectrum of plastics manufacturers. This acquisition will further enhance Berry’s global tooling capability and bring proprietary technologies in the closures and bottles space, specifically targeting high-end growth markets. (Source: Berry Global Inc, Press Release, April 2024)
Cling Films Market Report Coverage and Deliverables
The “Cling Films Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Cling films market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Cling films market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed Porter’s Five Forces and SWOT analysis
- Cling films market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the cling films market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Material Type ; Form ; Thickness ; End-Use Industry ; and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Asia Pacific dominated the market in 2023.
The growing demand from the pharmaceutical, food, industrial, and consumer goods sectors and rising penetration of the e-commerce industry are a few factors driving the market growth.
The market is projected to reach US$ 8.22 billion by 2031.
The growing focus on environmentally friendly cling films will drive the market in the future.
Berry Global Group Inc, Adex S.r.l., Anchor Packaging LLC, Cedo Ltd, The Interpublic Group of Companies Inc, MOLCO GmbH, Multiwrap, Dow Inc, POLIFILM, and Mitsubishi Chemical Group Corp are a few of the key players operating in the cling films market.
The market is estimated to register a CAGR of 5.2% during 2023–2031.
The List of Companies - Cling Film Market
- Berry Global Group Inc
- Adex S.r.l.
- Anchor Packaging LLC
- Cedo Ltd
- The Interpublic Group of Companies Inc
- MOLCO GmbH
- Multiwrap
- Dow Inc
- POLIFILM
- Mitsubishi Chemical Group Corp
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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