The wheat bran/offal market size is projected to reach US$ 33.59 billion by 2031 from US$ 23.90 billion in 2023. The market is expected to register a CAGR of 4.3% during 2023–2031. The rising popularity of prebiotic functional food is likely to bring new trends in the market during the forecast period.

Wheat Bran/Offal Market Analysis

Consumers and food manufacturers are increasingly prioritizing health-conscious, functional food. Wheat bran is a rich source of dietary fiber, which is well-known for improving digestive health by promoting regular bowel movements and preventing constipation. Its high fiber content also helps control blood sugar levels, reduce cholesterol, and aid in weight management, making it an essential ingredient in high-fiber cereals and snacks, dietary supplements, and other healthy products. As the global focus shifts toward promoting gut health and preventing chronic diseases, the demand for wheat bran in the food and beverages industry has surged.

Wheat Bran/Offal Market Overview

Wheat bran/offal, a byproduct of milling wheat into flour, is the outer layer of the wheat kernel rich in fiber, protein, vitamins, and minerals. The demand for wheat bran/offal is surging in the animal feed and pet food sector due to its affordability and nutritional value. Innovations in wheat bran-derived ingredients, such as prebiotics and protein isolates, further enhance its applications, supporting the global push toward a health-focused lifestyle. In addition, the demand for wheat bran is rising due to increasing consumer awareness of health and wellness, with a growing inclination toward high-fiber, nutrient-dense diets. A few of the key factors contributing to the growth of the market are its widespread use in the food and beverages industry for products such as bread, cereals, and snacks, fueled by the rising consumption of functional foods.

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Wheat Bran/Offal Market: Strategic Insights

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Wheat Bran/Offal Market Drivers and Opportunities

Increasing Use of Wheat Bran in Animal Feed

Growing demand for high-quality feed ingredients and increasing awareness regarding the benefits of wheat bran have driven its use in the animal feed industry. Wheat bran is a rich source of dietary fiber; protein; and essential minerals such as phosphorous, calcium, and vitamin B, making it an ideal supplement for livestock, poultry, and aquaculture feeds. Its inclusion improves the overall nutritional value of the animal diet, promotes digestive health, and boosts feed efficiency. As global meat, dairy, and poultry production increases to meet the rising demand for animal-based products, the need for high-quality, affordable feed ingredients such as wheat bran has surged.

Wheat bran's versatility and ease of incorporation into different animal feed formulations make it an attractive option for feed manufacturers. Its ability to use various forms such as raw bran, pallets, or meal allows for tailored application across different animal species and production systems. For instance, in poultry feed, wheat bran improves the texture of the feed and supports gastrointestinal health, while in the ruminant's diet, it serves as a valuable source of fiber for improved digestion. This adaptability has made wheat bran a prominent ingredient in modern animal husbandry practices, particularly as the industry increasingly prioritizes sustainable and efficient feed solutions.

Rising Preference for Organic Wheat Bran

The demand for organic wheat bran is attributed to the growing preference for healthier and environmentally conscious food choices. With an increasing focus on wholesome, natural ingredients, consumers are seeking convenient as well as nutritious options. They are increasingly prioritizing natural, chemical-free, and sustainably produced products. Organic wheat bran, free from synthetic pesticides and fertilizers, appeals to health-conscious consumers seeking cleaner and more eco-friendly food options. This trend is especially prominent in the functional food and beverages industry, where organic wheat bran is used to enhance the nutritional profile of cereals, bakery products, and snacks. The demand for organic products is further driven by the perception that these products offer superior health benefits, such as higher nutrient content and reduced exposure to harmful residues, which aligns with the growing focus on preventive healthcare and holistic wellness.

Wheat Bran/Offal Market Report Segmentation Analysis

Key segments that contributed to the derivation of the wheat bran/offal market analysis are form, category, and application.

• By form, the wheat bran/offal market is segmented into flour/meal, flakes, and pellets. The flour/meal segment held the largest share of the market in 2023.
• Based on form, the market is bifurcated into organic and conventional. The  conventional segment dominated the market in 2023.
• In terms of application, the market is segmented into animal feed, breakfast cereals, nutritional bars, beverages, baked goods, and others. The animal feed segment held the largest share of the market in 2023.

Wheat Bran/Offal Market Share Analysis by Geography

The geographic scope of the wheat bran/offal market report is divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America. The wheat bran/offal market in Asia Pacific is expected to grow significantly during the forecast period.

Asia-Pacific countries are witnessing a rise in middle-class populations and rapid urbanization, which fuels the demand for meat, dairy, and eggs in animal feed. Asia Pacific is the largest animal feed-producing region, producing 475.33 million metric tons of animal feed in 2023. The production increased by 1.4% of the total production in 2022. The growing production of animal feed in Asia Pacific drives the demand for wheat bran, which is a widely used ingredient in livestock feed.

The growing bakery and confectionery industry is expected to boost the demand for wheat bran in Asia Pacific during the forecast period. China, India, and Japan are a few of the major contributors to the market growth. According to the US Department of Agriculture, China’s baked goods retail sales are expected to reach over US$ 50 billion by 2025. The increased demand for bakery products in the region drives the demand for wheat bran.

Wheat Bran/Offal Market Report Scope

Wheat Bran/Offal Market News and Recent Developments

The wheat bran/offal market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the key developments in the wheat bran/offal market are:

• Siemer Milling Company completed a comprehensive technology upgrade in partnership with C1, a technology solutions provider headquartered in Bloomington, Minnesota. The initiative includes modernized virtualized infrastructure, a new centralized phone system, and state-of-the-art networking hardware to boost efficiency and strengthen security across all facilities. (Source: Siemer Milling Company, Company Website, October 2024)
• Ardent Mills expanded the footprint of its Ardent Mills Innovation Center (AMIC) with a location in Pullman, Washington. The state-of-the-art facility, alongside Ardent Mills' other three AMICs in Denver, Portland, and Saskatoon, is expected to serve as an research and development analytical lab and experimental mill focused on alternative grains. (Source: Ardent Mills, Press Release, April 2024)

Wheat Bran/Offal Market Report Coverage and Deliverables

The "Wheat Bran/Offal Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Wheat bran/offal market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Wheat bran/offal market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces and SWOT analysis
• Wheat bran/offal market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the wheat bran/offal market
• Detailed company profiles