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The wallpaper market size is projected to reach US$ 42.55 billion by 2031 from US$ 30.55 billion in 2023. The market is expected to register a CAGR of 4.2% during 2023–2031. The increasing demand for sustainable and eco-friendly products is likely to bring new trends into the market during the forecast period.
Wallpaper Market Analysis
Factors such as cost-effectiveness and good durability of wallpaper, growing demand for interior decoration, and rising construction activities in the region positively impact the wallpaper market. In addition, with rapid urbanization, population growth, and commercial sector development, the construction industry in North America is also growing. The rising availability of eco-friendly and sustainable wallpaper options is a major factor contributing to the wallpaper market growth. Rapid shifts in remodeling business trends, such as remodeling for accessibility, style mashing-up, customizations, and technological integrations, are fueling the demand for wallpapers.
Wallpaper Market Overview
Wallpaper refers to designer patterns, textures, and digital images that are used to decorate walls. It is commonly used for interior decoration in homes and commercial spaces, catering to different aesthetic preferences and functional requirements. It adds a touch of elegance to a residential space or enhances the ambiance of a non-residential environment; wallpaper can be tailored to suit various needs and design preferences. The manufacturers categorize their products on the basis of residential or non-residential usage. Residential wallpapers are designed to meet the specific needs of home environments, with considerations for aesthetics, durability, and ease of installation. Commercial wallpapers, on the other hand, are engineered to withstand higher levels of traffic and wear and tear in public spaces such as offices, hotels, and restaurants. This classification is crucial as it influences the choice of paper, including factors such as thickness and weight, to ensure that the wallpaper meets the specific requirements of its intended environment.
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Wallpaper Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Wallpaper Market: Strategic Insights
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Wallpaper Market Drivers and Opportunities
Advantages of Vinyl-Based Wallpaper
Vinyl-based wallpaper is gaining popularity among customers owing to its wide range of advantages for both residential and commercial applications. The durability and longevity of vinyl-based wallpaper are among its key benefits; the robust, scratch-resistant nature of vinyl allows it to withstand wear and tear, particularly in high-traffic areas, while maintaining its water-vibrant colors and patterns over time. In addition, the water resistance and washability properties of vinyl-based wallpaper make it ideal for moisture-prone areas such as bathrooms and kitchens, where easy cleaning is essential. This practicality of vinyl-based wallpaper, combined with a wide range of design options enabled by modern printing technologies, allows for creative integration into various designs. This type of wallpaper is also easier to install and remove compared to traditional paper-based options, making them more user-friendly—especially for those who frequently change their décor. Further, a few vinyl wallpapers are designed with low VOC emission, improving indoor air quality and catering to eco-conscious consumers. Thus, the advantages of vinyl-based wallpaper fuel the wallpaper market growth.
Increasing Home Décor and Interior Design Activities
Many end users focus on creating personalized and visually appealing living spaces, boosting the demand for versatile and decorative wallpaper solutions. People are spending more time at home, and homeowners are taking on various decorating tasks, including wallpaper installation. Also, the evolving preferences of the younger generation, such as millennials and Gen Z, contribute to increased wallpaper demand. The demographic group has a greater inclination toward personalized and expressive home décor, often seeking unique wallpaper designs to reflect individual style and create a sense of ambiance in their living space. As a result, manufacturers are introducing a diverse range of patterns, textures, and finishes in wallpapers that cater to consumer needs. For instance, in February 2024, Life n Colors, a renowned luxury wallpaper brand, introduced its latest collection, Suneherii, featuring intricate detailing and a new standard for ultra-luxury wallpaper designs. Also, in March 2024, Lisa Fine, a Texas textile designer, launched Persian Garden, the first wallpaper line, in collaboration with Italy's San Patrignano Design Lab. Furthermore, the rising popularity of home staging, inspiring offices, and real estate photography drives the demand for wallpaper as it enhances the visual appeal of residential properties. Therefore, the rise in home décor and interior design activities is expected to create a significant opportunity for the growth of the wallpaper market during the forecast period.
Wallpaper Market Report Segmentation Analysis
Key segments that contributed to the derivation of the wallpaper market analysis are type and end use.
- Based on type, the wallpaper market is segmented into paper-based, vinyl-based, fabric-based, and others. The vinyl-based segment held the largest share of the market in 2023.
- In terms of end use, the market is bifurcated into residential and non-residential. The non-residential segment dominated the market in 2023.
Wallpaper Market Share Analysis by Geography
The geographic scope of the wallpaper market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
The market for wallpapers is rapidly growing across Asia Pacific, driven by rising urbanization, surging disposable incomes, and growing interest in interior design. As countries in this region experience economic growth, the demand for aesthetically appealing home and office interiors has increased. Wallpaper, being a cost-effective and versatile option for interior decoration, has gained popularity among consumers. Further, the rise in housing developments and a surge in the urban middle-class population are a few factors driving the wallpaper market in Asia Pacific. Asia Pacific has been recognized as one of the prominent markets for wallpaper owing to the surge in construction activities. For instance, government initiatives and policies such as Make-in-India encourage the construction of manufacturing plants in India. The growing number of wallpaper users in numerous residential and commercial sectors will continue to fuel the demand for wallpapers in Asia Pacific during the forecast period. For instance, the construction industry in India is the second largest industry after agriculture, accounting for ~11% of the country's GDP. Key players operating in the Asia Pacific wallpaper market are Asian Paints, Berger Paints, D Décor, Marshalls Wallcoverings, Eximus Wallpaper, Life n Colors, etc. In recent years, major manufacturers have focused on product development and innovation and product portfolio expansion. For instance, in February 2024, Life n Colors, a renowned luxury wallpaper brand, introduced its latest collection—Suneherii—featuring intricate detailing and a new standard for ultra-luxury wallpaper designs.
Wallpaper Market Report Scope
Wallpaper Market News and Recent Developments
The wallpaper market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A recent key development in the wallpaper market is mentioned below:
- The Style Sisters partnered with Galerie Wallcoverings. The two-year agreement, brokered by licensing agent Lisle Licensing, will cover the wallpaper and paint category. The new range is set to comprise wallpaper designs, murals, borders, wall stickers, and wall accessories, as well as all forms of paint for interiors, exteriors, and furniture decor. Scheduled for launch this autumn/winter, the range will be eco-friendly and 100% PVC-free, in line with Galerie Wallcoverings’s sustainability policy. Working alongside the Galerie Wallcoverings team, the Style Sisters will be integral to the design and development of the range with the objective of providing consumers with practical, stylish solutions that inspire and encourage them. (Source: Galerie Ltd, Press Release, June 2023)
Wallpaper Market Report Coverage and Deliverables
The "Wallpaper Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- Wallpaper market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Wallpaper market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed Porter's Five Forces and SWOT analysis
- Wallpaper market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the wallpaper market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The wallpaper market size is projected to reach US$ 42.55 billion by 2031.
Asia Pacific accounted for the largest share of the market in 2023.
The increasing demand for sustainable and eco-friendly products is likely to emerge as a key trend in the market in the future.
The proliferating non-residential construction sector and the advantages of vinyl-based wallpaper are major factors contributing to the growth of the market.
Milton & King Pty Ltd, Walls Republic US, A-Street Prints, Abigail Edwards, Glamora Srl, Coordonné, Borastapeter AB, Sanderson Design Group, Asian Paints Ltd, Wall&decò S.r.l., Galerie Limited, Farrow and Ball Ltd, Osborne and Little, Cole and Son (Wallpapers) Ltd, and Holden Deco are a few of the key players operating in the wallpaper market.
The List of Companies - Wallpaper Market
- Milton & King Pty Ltd
- Walls Republic US
- A-Street Prints
- Abigail Edwards
- Glamora Srl
- Coordonné
- Borastapeter AB
- Sanderson Design Group
- Asian Paints Ltd
- Wall&decò S.r.l.
- Galerie Limited
- Farrow and Ball Ltd
- Osborne and Little
- Cole and Son (Wallpapers) Ltd
- Holden Deco
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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