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The Vietnam household fans market size is projected to reach US$ 311.17 million by 2031 from US$ 208.46 million in 2023. The market is expected to register a CAGR of 5.1% during 2023–2031. The development and adoption of smart ceiling fans are likely to be among the key Vietnam household fans market trends during the forecast period.
Vietnam Household Fans Market Analysis
The Vietnam household fans market is driven by the tropical climate of the country and the need for cooling solutions in both urban and rural areas. The rising disposable incomes, rapid urbanization, and growing middle-class population fuel the demand for home appliances such as ceiling fans. The market for ceiling fans is competitive due to the presence of both global and domestic players. The global players compete on quality and features, whereas the domestic players compete on the prices of products. The increasing awareness of energy efficiency is positively influencing consumer preferences, thereby transitioning towards energy-efficient appliances. The demand for ceiling fans is driven by the rising number of households attributed to rapid urbanization, making the country an attractive market for household fans.
Vietnam Household Fans Market Overview
Vietnam is experiencing a rise in construction activities, with significant investment in infrastructure, real estate, and industrial projects. As cities expand and modernize, there is substantial demand for household fans, including ceiling fans, pedestal fans, exhaust fans, wall fans, etc. In addition, there is a surge in disposable income in major urban areas, approximately four to five times the national average, which creates substantial scope for home appliances. Thus, the growing number of middle-income households and the rising disposable income of residents drive the Vietnam household fans market. Vietnam household fans market is competitive owing to the presence of several global and Vietnamese market players. A few major household fan manufacturers are adopting multiple strategies to stand out as strong competitors. These strategies include geographical expansion, innovative products, and developing efficient products. Thus, the rising number of households is expected to fuel the Vietnam household fans market growth during the forecast period.
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Vietnam Household Fans Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Vietnam Household Fans Market: Strategic Insights
Shejal
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Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
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Vietnam Household Fans Market Drivers and Opportunities
Increasing Number of Households to Favor Market Growth
In the past few years, Vietnam has witnessed rapid urbanization owing to population increase and favorable economic conditions, leading to a rise in residences across urban areas. The newly constructed homes often feature spacious living areas as integral components of modern residential designs, with leisure, entertainment, and relaxation spaces. These homes consequently have a requirement for home appliances, including fans, due to improved living standards and the rise middle-class population in the country with high disposable income. The tropical climate of Vietnam, characterized by high temperature and humidity, also creates a constant demand for cooling solutions such as ceiling fans, wall fans, or table fans. Thus, rising urbanization with an increase in the number of households drives the Vietnam household fans market.
Strategic Initiatives by Key Market Players
The key manufacturers of household fans in Vietnam are investing substantially in strategic development initiatives such as product innovation, R&D, mergers & acquisitions, and business expansion to attract a large customer base as well as enhance their market position. Major market players design fans that offer functionality while enhancing the aesthetics of rooms. The advanced product models often feature style, innovation, and multifunctional capabilities. With such models, the companies expand their product portfolio that include ceiling fans, table fans, wall-mounted fans, and pedestal fans. The product diversification helps the companies to cater to different consumer needs and preferences. The establishment of a strong production and retail presence in Vietnam through partnerships enables increased product availability across the country. Thus, strategic initiatives by major market players are expected to create new opportunities for the Vietnam household fans market growth during the forecast period.
Vietnam Household Fans Market Report Segmentation Analysis
Key segments that contributed to the derivation of the Vietnam household fans market analysis are product type and distribution channel.
- Based on product type, the Vietnam household fans market is segmented into ceiling fan, pedestal fan, table fan, exhaust fan, wall fan, and others. The ceiling fan segment held the largest market share in 2023.
- Based on distribution channel, the Vietnam household fans market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2023.
Vietnam Household Fans Market Share Analysis by Geography
The geographic scope of the Vietnam household fans market report focuses on the market scenarios in terms of historical market revenues and forecasts.
The demand for household fans in Vietnam is expected to surge owing to the expanding housing market and urbanization. The rising urbanization rate, increasing middle-class population, and technological advancements in Vietnam are leading to high adoption rates of modern home appliances such as smart ceiling fans. Household fan manufacturers also provide BLDC ceiling fans with remote operation and Wi-Fi or Bluetooth features, among other advanced features. Thus, a rising preference for energy-efficient household fans fuels the Vietnam household fans market growth.
Vietnam Household Fans Market Report Scope
Vietnam Household Fans Market News and Recent Developments
The Vietnam household fans market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Vietnam household fans market are listed below:
- Panasonic Holdings Corp announced that Panasonic Ecology Systems Co., Ltd. and Panasonic Life Solutions Vietnam Co. Ltd. has completed a new factory in Binh Duong Province in Vietnam and will start the production and shipment of ceiling fans and ventilating fans. (Source: Panasonic Holdings Corp /Press Release/Sept-2021)
- Panasonic Holdings Corp announced a new generation of Panasonic's line of WhisperGreen Select ventilation fans. (Source: Panasonic Holdings Corp/Press Release/April-2024)
Vietnam Household Fans Market Report Coverage and Deliverables
The “Vietnam Household Fans Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Vietnam household fans market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Vietnam household fans market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces analysis and SWOT analysis
- Vietnam household fans market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Vietnam household fans market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The Vietnam household fans market is estimated to reach US$ 311.17 million by 2031.
The Vietnam household fans market is expected to register a CAGR of 5.1% during 2023–2031.
The increasing number of households and rising consumer preference for energy-efficient household fans are a few of the driving factors positively impacting the Vietnam household fans market.
Brilltech Vayu, Toshiba, Asiavina Fans, Tefal VN, Panasonic, TAN TIEN SENKO Co Ltd, Hatari, and Vinawind are a few of the leading players operating in the Vietnam household fans market.
The strategic initiatives by key market players are one of the significant future trends of the Vietnam household fans market.
Based on product type, the ceiling fan segment dominated the Vietnam household fans market in 2023.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. Vietnam Household Fans Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Household Fan Manufacturers
4.3.3 Distributors
4.3.4 Distribution Channel
4.3.5 List of Vendors in the Value Chain
5. Vietnam Household Fans Market – Key Market Dynamics
5.1 Vietnam Household Fans Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Rising Urbanization with Increasing Number of Households
5.2.2 Increasing Consumer Preference for Energy-Efficient Household Fans
5.3 Market Restraints
5.3.1 Competition from Substitute Cooling Solutions
5.4 Market Opportunities
5.4.1 Strategic Initiatives by Key Market Players
5.5 Future Trends
5.5.1 Development and Adoption of Smart Ceiling Fans
5.6 Impact of Drivers and Restraints:
6. Vietnam Household Fans Market Analysis
6.1 Vietnam Household Fans Market Volume (Million Units), 2021–2031
6.2 Vietnam Household Fans Market Volume Forecast and Analysis (Million Units)
6.3 Vietnam Household Fans Market Revenue (US$ Million), 2023–2031
6.4 Vietnam Household Fans Market Forecast and Analysis
7. Vietnam Household Fans Market Volume and Revenue Analysis – by Product Type
7.1 Ceiling Fan
7.1.1 Overview
7.1.2 Ceiling Fan: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
7.1.3 Ceiling Fan: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Pedestal Fan
7.2.1 Overview
7.2.2 Pedestal Fan: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
7.2.3 Pedestal Fan: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
7.3 Table Fan
7.3.1 Overview
7.3.2 Table Fan: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
7.3.3 Table Fan: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
7.4 Exhaust Fan
7.4.1 Overview
7.4.2 Exhaust Fan: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
7.4.3 Exhaust Fan: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
7.5 Wall Fan
7.5.1 Overview
7.5.2 Wall Fan: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
7.5.3 Wall Fan: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
7.6.3 Others: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
8. Vietnam Household Fans Market Volume and Revenue Analysis – by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
8.1.3 Supermarkets and Hypermarkets: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Specialty Stores
8.2.1 Overview
8.2.2 Specialty Stores: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
8.2.3 Specialty Stores: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
8.3 Online Retail
8.3.1 Overview
8.3.2 Online Retail: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
8.3.3 Online Retail: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
8.4 Others
8.4.1 Overview
8.4.2 Others: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
8.4.3 Others: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
9. Competitive Landscape
9.1 Heat Map Analysis by Key Market Players
9.2 Company Positioning & Concentration
10. Industry Landscape
10.1 Overview
10.2 Expansion
10.3 New Product Launch
11. Company Profiles
11.1 Brilltech Vayu
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 TOSHIBA CORPORATION
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Panasonic Holdings Corp
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 THONG NHAT ELECTRICAL AND MECHANICAL JOINT STOCK COMPANY
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Asiavina Fans
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Hatari
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 TAN TIEN SENKO COMPANY LIMITED
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Benny
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 SHARP CORPORATION
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
11.10 Tefal
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Products and Services
11.10.4 Financial Overview
11.10.5 SWOT Analysis
11.10.6 Key Developments
12. Appendix
12.1 About The Insight Partners
List of Tables
Table 1. Vietnam Household Fans Market Segmentation
Table 2. List of Vendors
Table 3. Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
Table 4. Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
Table 5. Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units) – by Product Type
Table 6. Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 7. Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units) – by Distribution Channel
Table 8. Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
List of Figures
Figure 1. Vietnam Household Fans Market Segmentation, by Geography
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Vietnam Household Fans Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Vietnam Household Fans Market Volume (Million Units), 2021–2031
Figure 6. Vietnam Household Fans Market Revenue (US$ Million), 2023–2031
Figure 7. Vietnam Household Fans Market Share (%) – Product Type, 2023 and 2031
Figure 8. Ceiling Fan: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 9. Ceiling Fan: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 10. Pedestal Fan: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 11. Pedestal Fan: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 12. Table Fan: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 13. Table Fan: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 14. Exhaust Fan: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 15. Exhaust Fan: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 16. Wall Fan: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 17. Wall Fan: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 18. Others: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 19. Others: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 20. Vietnam Household Fans Market Share (%) – Distribution Channel, 2023 and 2031
Figure 21. Supermarkets and Hypermarkets: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
Figure 22. Supermarkets and Hypermarkets: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 23. Specialty Stores: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 24. Specialty Stores: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 25. Online Retail: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 26. Online Retail: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 27. Others: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 28. Others: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 29. Heat Map Analysis by Key Players
Figure 30. Company Positioning & Concentration
The List of Companies - Vietnam Household Fans Market
- Brilltech Vayu
- Toshiba Corporation
- Panasonic Holdings Corp
- Thong Nhat Electrical and Mechanical Joint Stock Company
- Asiavina Fans
- Hatari
- Tan Tien Senko Company Limited
- Benny
- SHARP Corporation
- Tefal
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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