$3550
$2840
The Australia & New Zealand carbon accounting software market size is expected to reach US$ 668.03 million by 2031 from US$ 150.60 million in 2023. The market is estimated to record a CAGR of 20.5% from 2023 to 2031. Integration of augmented reality and virtual reality for cost visualization is likely to remain a key market trend.
Australia & New Zealand Carbon Accounting Software Market Analysis
The key factors bolstering the Australia & New Zealand carbon accounting software market include increasing regulatory pressure and evolving standards regarding carbon emission reduction, growing focus on Scope 3 greenhouse gas emissions, and the gap between stakeholders' expectations and companies' reporting practices. However, the high implementation cost of carbon accounting software hinders market growth. Further, increasing adoption of carbon accounting software in achieving net zero commitments and increasing adoption in SMEs are expected to create opportunities for the key companies operating in the Australia and New Zealand carbon accounting software market from 2023 to 2031. Notably, integration with AI and ML is expected to be a key trend in the market during the forecast period.
Australia & New Zealand Carbon Accounting Software Market Overview
Carbon accounting is the method of calculating the amount of carbon dioxide emissions directly or indirectly associated with the operations of any company. Organizations often turn to third parties to assist them with carbon accounting to reduce their greenhouse gas, carbon dioxide, and indirect emissions using various methods. Carbon accounting software offerings help businesses track, calculate, and manage their greenhouse gas emissions and carbon footprint, facilitating environmental reporting, sustainability goals, and compliance with emissions regulations. It streamlines data collection, analysis, and reporting to promote transparency and enhance investor confidence.
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Australia & New Zealand Carbon Accounting Software Market: Strategic Insights
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Australia & New Zealand Carbon Accounting Software Market: Strategic Insights
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Speak to AnalystAustralia & New Zealand Carbon Accounting Software Market Drivers and Opportunities
Increasing Regulatory Pressure and Evolving Standards Favor Market
The Australian Government is engaged in developing a Net Zero 2050 plan as set out in its 2022 Annual Climate Change Statement, which is in line with recommendations made by the Climate Change Authority. Australia and New Zealand have been experiencing tremendous technological, socioeconomic, and cultural change since the Industrial Revolution. The In the transportation sector, the New Vehicle Efficiency Standard regulates the annual average carbon dioxide (CO2) emission levels of all new vehicles supplied to Australians by car manufacturers. It does not apply to vehicles that are already on the road. The standard is expected to help lower carbon emissions by facilitating a higher supply of more affordable electric, hybrid, and other fuel-efficient vehicle models. Such measures to reduce emissions would help prevent the ill effects of climate change in the coming years. The Ministry of the Environment and the Ministry of Business, Innovation and Employment of New Zealand have published a National Policy Statement (NPS) and a National Environmental Standard (NES) for greenhouse gas emissions from industrial process heat, which were enforced on July 27, 2023. Business entities are now required to take emissions produced by industrial process heat into account when assessing air discharge permit applications. The regulations support New Zealand's commitment to reducing emissions to be able to meet its net zero goals by 2050. They are also aligned with the country's international commitments under the Paris Agreement. Such government regulations meant to achieve carbon emission reduction fuel the demand for carbon accounting software in Australia and New Zealand.
Increasing Adoption in SMEs to Generate Significant Growth Opportunities in Future
Most SMEs agree that accurately tracking and reducing carbon emissions is a critical business imperative. By deploying the right carbon accounting platform, they can gain actionable insights to develop targeted, cost-effective decarbonization strategies. Carbon accounting involves the measurement of a company's greenhouse gas emissions across all operations. Understanding their carbon footprint can help businesses identify high-impact areas to reduce their effect on environment and build their capabilities to ensure compliance with new regulations. Proactively developing a low-carbon strategy allows SMEs to strengthen relationships with stakeholders, achieve cost savings through efficiency, and future-proof their businesses. As consumers and investors increasingly base their decisions on sustainability criteria, organizations that measure, report, and reduce emissions open up new opportunities for growth, funding, partnerships, and public image. Thus, quantifying and reducing carbon emissions is deemed a necessity and a competitive edge amid the current trend of sustainable economies. Carbon accounting software can automatically record emission levels and help businesses take strategic actions to achieve sustainability goals. Hence, the increasing preference for carbon accounting software in SMEs in Australia and New Zealand is anticipated to create opportunities in the market in the coming years.
Australia & New Zealand Carbon Accounting Software Market Report Segmentation Analysis
Key segments that contributed to the derivation of the Australia & New Zealand carbon accounting software market analysis are deployment and end-use industry.
- On the basis of deployment, the market has been segmented into cloud and on-premise. The cloud segment dominated the market in 2023.
- On the basis of end-use industry, the Australia and New Zealand carbon accounting software market has been segmented into manufacturing, construction and infrastructure, transportation and logistics, wholesale trade, and retail trade. The construction and infrastructure industry segment dominated the market in 2023.
Australia & New Zealand Carbon Accounting Software Market Share Analysis by Geography
Carbon dioxide emissions from various sectors in Australia accounted for 355.9 million metric tons in 2022. Moreover, combustible fuel usage in the country totals ~1% of the world's total carbon dioxide emissions. As per the International Energy Agency (IEA), carbon dioxide emissions in the industrial and transportation sectors accounted for more than 35% of the total carbon dioxide emissions in Australia. Emissions from the manufacturing sector reached a high of 53.34 million metric ton in 2022. In contrast, the transportation, postal, and warehousing sectors in the country reported 28.5 million metric tons of carbon emissions.
Australia & New Zealand Carbon Accounting Software Market Report Scope
Australia & New Zealand Carbon Accounting Software Market News and Recent Developments
The Australia & New Zealand carbon accounting software market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Australia & New Zealand carbon accounting software market are listed below:
- Workiva launched a carbon management platform to help its clients comply with the rising demand for climate-risk reporting and global disclosure regulations. On the same day of the launch, it announced the completion of an acquisition of Sustain.Life, a carbon accounting and emissions reporting startup. The consolidation is expected to simplify emission tracking and ensure transparency in emissions data.
(Source: Workiva, Press Release, June 2024)
- Green fintech Cogo announced its partnership with the UK's greener digital bank, Tandem. This partnership has evolved to offer customers a carbon management solution integrated into the bank's app. Working together since November 2022, the extension to this partnership is expected to enable customers to easily measure, understand, and reduce their carbon footprint.
(Source: Cogo, Press Release, October 2024)
Australia & New Zealand Carbon Accounting Software Market Report Coverage and Deliverables
The "Australia & New Zealand Carbon Accounting Software Market Size and Forecast (2021–2031)" provides a detailed analysis of the market covering the areas mentioned below:
- Australia & New Zealand carbon accounting software market size and forecast at a country level for all the key market segments covered under the scope
- Australia & New Zealand carbon accounting software market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST and SWOT analysis
- Australia & New Zealand carbon accounting software market analysis covering key market trends, country framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Australia & New Zealand carbon accounting software market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The key players holding majority shares in the Australia and New Zealand carbon accounting software market are Microsoft, IBM, Greenly, NetNada, and Diligent.
The Australia and New Zealand carbon accounting software market was estimated to be US$ 150.60 million in 2023 and is expected to grow at a CAGR of 20.5 % during the forecast period 2023 – 2031.
The incremental growth expected to be recorded for the Australia and New Zealand carbon accounting software market during the forecast period is US$ 517.43 million.
The Australia and New Zealand carbon accounting software marketis expected to reach US$ 668.03 million by 2031.
Increasing regulatory pressure and evolving standards; rising focus on controlling scope 3 greenhouse gas emissions; and gap between stakeholders' expectations and companies' reporting practices are the major factors that propel the Australia and New Zealand carbon accounting software market.
Integration with AI and ML is anticipated to play a significant role in the Australia and New Zealand carbon accounting software market in the coming years.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. Australia and New Zealand Carbon Accounting Software Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 Software/Service Providers:
4.3.2 System Integrators:
4.3.3 End Users:
4.3.4 List of Vendors in the Value Chain
5. Australia and New Zealand Carbon Accounting Software Market – Key Market Dynamics
5.1 Australia and New Zealand Carbon Accounting Software Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Increasing Regulatory Pressure and Evolving Standards
5.2.2 Rising Focus on Controlling Scope 3 Greenhouse Gas Emissions
5.2.3 Gap Between Stakeholders' Expectations and Companies' Reporting Practices
5.3 Market Restraints
5.3.1 High Implementation Cost:
5.4 Market Opportunities
5.4.1 Increasing Applications of Carbon Accounting Software in Achieving Net Zero Commitments:
5.4.2 Increasing Adoption of Carbon Accounting Software in SMEs:
5.5 Future Trends
5.5.1 Integration with AI and ML:
5.6 Impact of Drivers and Restraints:
6. Australia and New Zealand Carbon Accounting Software Market Analysis
6.1 Australia and New Zealand Carbon Accounting Software Market Revenue (US$ Million), 2021–2031
6.2 Australia and New Zealand Carbon Accounting Software Market Forecast and Analysis
7. Australia and New Zealand Carbon Accounting Software Market Analysis – by Deployment
7.1 Cloud
7.1.1 Overview
7.1.2 Cloud: Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
7.2 On Premises
7.2.1 Overview
7.2.2 On Premises: Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
8. Australia and New Zealand Carbon Accounting Software Market Analysis – by End Use Industry
8.1 Construction and Infrastructure
8.1.1 Overview
8.1.2 Construction and Infrastructure: Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Manufacturing
8.2.1 Overview
8.2.2 Manufacturing: Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
8.3 Transportation and Logistics
8.3.1 Overview
8.3.2 Transportation and Logistics: Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
8.4 Retail Trade
8.4.1 Overview
8.4.2 Retail Trade: Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
8.5 Wholesale Trade
8.5.1 Overview
8.5.2 Wholesale Trade: Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
9. Australia and New Zealand Carbon Accounting Software Market – Country Analysis
9.1 Asia Pacific
9.1.1 Australia and New Zealand Carbon Accounting Software Market Revenue and Forecast and Analysis – by Country
9.1.1.1 Australia and New Zealand Carbon Accounting Software Market Revenue and Forecast and Analysis – by Country
9.1.1.2 Australia: Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
9.1.1.2.1 Australia: Carbon Accounting Software Market Breakdown by Deployment
9.1.1.2.2 Australia: Carbon Accounting Software Market Breakdown by End Use Industry
9.1.1.3 New Zealand: Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
9.1.1.3.1 New Zealand: Carbon Accounting Software Market Breakdown by Deployment
9.1.1.3.2 New Zealand: Carbon Accounting Software Market Breakdown by End Use Industry
10. Competitive Landscape
10.1 Heat Map Analysis by Key Players
10.2 Company Positioning & Concentration
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 Product Development
11.4 Merger and Acquisition
12. Company Profiles
12.1 NetNada
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Trace
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Workiva, Inc.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Avarni Pty Ltd
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Terrascope
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 CarbonetiX
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 GreenHalo
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Energy Solution Providers Limited
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Cogo
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 CarbonTrail Limited
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
12.11 Opportune
12.11.1 Key Facts
12.11.2 Business Description
12.11.3 Products and Services
12.11.4 Financial Overview
12.11.5 SWOT Analysis
12.11.6 Key Developments
12.12 Sumday
12.12.1 Key Facts
12.12.2 Business Description
12.12.3 Products and Services
12.12.4 Financial Overview
12.12.5 SWOT Analysis
12.12.6 Key Developments
12.13 ClimateClever PTY LTD
12.13.1 Key Facts
12.13.2 Business Description
12.13.3 Products and Services
12.13.4 Financial Overview
12.13.5 SWOT Analysis
12.13.6 Key Developments
12.14 International Business Machines Corp
12.14.1 Key Facts
12.14.2 Business Description
12.14.3 Products and Services
12.14.4 Financial Overview
12.14.5 SWOT Analysis
12.14.6 Key Developments
12.15 SAP SE
12.15.1 Key Facts
12.15.2 Business Description
12.15.3 Products and Services
12.15.4 Financial Overview
12.15.5 SWOT Analysis
12.15.6 Key Developments
12.16 Salesforce Inc
12.16.1 Key Facts
12.16.2 Business Description
12.16.3 Products and Services
12.16.4 Financial Overview
12.16.5 SWOT Analysis
12.16.6 Key Developments
12.17 Microsoft Corp
12.17.1 Key Facts
12.17.2 Business Description
12.17.3 Products and Services
12.17.4 Financial Overview
12.17.5 SWOT Analysis
12.17.6 Key Developments
12.18 Diligent Corporation.
12.18.1 Key Facts
12.18.2 Business Description
12.18.3 Products and Services
12.18.4 Financial Overview
12.18.5 SWOT Analysis
12.18.6 Key Developments
13. Appendix
13.1 Word Index
13.2 About The Insight Partners
List of Tables
Table 1. Australia and New Zealand Carbon Accounting Software Market Segmentation
Table 2. List of Vendors
Table 3. Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
Table 4. Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million) – by Deployment
Table 5. Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million) – by End Use Industry
Table 6. Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million) – by Country
Table 7. Australia: Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million) – by Deployment
Table 8. Australia: Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million) – by End Use Industry
Table 9. New Zealand: Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million) – by Deployment
Table 10. New Zealand: Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million) – by End Use Industry
Table 11. Company Positioning & Concentration
Table 12. List of Abbreviation
List of Figures
Figure 1. Australia and New Zealand Carbon Accounting Software Market Segmentation, by Country
Figure 2. PEST Analysis
Figure 3. Impact Analysis of Drivers and Restraints
Figure 4. Australia and New Zealand Carbon Accounting Software Market Revenue (US$ Million), 2021–2031
Figure 5. Australia and New Zealand Carbon Accounting Software Market Share (%) – by Deployment, 2023 and 2031
Figure 6. Cloud: Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
Figure 7. On Premises: Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
Figure 8. Australia and New Zealand Carbon Accounting Software Market Share (%) – by End Use Industry, 2023 and 2031
Figure 9. Construction and Infrastructure: Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
Figure 10. Manufacturing: Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
Figure 11. Transportation and Logistics: Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
Figure 12. Retail Trade: Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
Figure 13. Wholesale Trade: Australia and New Zealand Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
Figure 14. Australia and New Zealand Carbon Accounting Software Market Breakdown by Key Countries, 2023 and 2031 (%)
Figure 15. Australia: Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
Figure 16. New Zealand: Carbon Accounting Software Market – Revenue and Forecast to 2031 (US$ Million)
Figure 17. Heat Map Analysis by Key Players
The List of Companies - Australia & New Zealand Carbon Accounting Software Market
- Workiva
- Avarni
- Terrascope
- Sumday
- ClimateClever
- CarbonetiX
- GreenHalo
- NedNada
- Trace
- Energy Solution Providers Limite
- Opportune
- IBM Corporation
- SAP SE
- Salesforce, Inc.
- Microsoft
- Diligent Corporation
- Cogo
- Carbon Trail
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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