The textured vegetable protein market size is projected to reach US$ 2.93 billion by 2031 from US$ 1.93 billion in 2024. The market is expected to register a CAGR of 6.1% during 2024–2031. The rise in veganism is likely to bring new trends in the market during the forecast period.

Textured Vegetable Protein Market Analysis

The rising demand for plant-based meat products and the growth of the animal nutrition industry are the key factors driving the market. Several dieticians and health practitioners recommend reducing meat consumption and switching to a vegetarian diet to reduce the risks of chronic health issues, such as obesity, heart disease, hypertension, and digestive disorders. According to the Plant-Based Food Association (PBFA), consumer demand rose last year: 19% of households purchased plant-based meat in 2021—up from 18% in 2020—and an impressive 64% of those buyers purchased it multiple times throughout the year. A report published by Veganuary (a nonprofit organization that encourages individuals worldwide to turn vegan for the whole month of January) states that ~5.8 million people signed up for the Veganuary Campaign in 2021. Thus, the rise in veganism across the globe is expected to create new trends in the textured vegetable protein market in the coming years.

Textured Vegetable Protein Market Overview

Awareness of the harmful effects of frequent meat consumption has increased among the population of North America due to significant public awareness initiatives and publicity campaigns. Consumer preferences record a shift toward healthy and nutritious food options, which has surged the demand for vegan, gluten-free, high-fiber, high-protein, or low-calorie food. Due to the high prevalence of cardiovascular diseases and obesity in the country, consumers are inclined toward a plant-based healthy diet, including high-protein diets and low-fat plant-based proteins such as textured vegetable proteins. This protein is also rich in fiber, which reduces cholesterol levels and blood pressure.

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Textured Vegetable Protein Market: Strategic Insights

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Textured Vegetable Protein Market Drivers and Opportunities 

Rising Demand for Plant-Based Meat Products

Regular meat consumption is revealed to increase the risk of diabetes. According to ProVeg International, a nongovernment organization, a study by Oxford University of over 474,000 people found that daily consumption of 70 grams of unprocessed red meat (such as beef or pork) and processed meat (such as bacon, sausages, or ham) increased the risk of developing type 2 diabetes by 30%. Moreover, the consumption of plant-based food can reduce the risk of insulin resistance, prediabetes, and type 2 diabetes. This highlights the benefits of adopting sustainable food habits. Thus, the rising demand for plant-based meat products fuels the textured vegetable protein market growth.

Government Initiatives to Promote Consumption of Vegetable Proteins

Government bodies across various countries are promoting the consumption of plant-based meat owing to the rising environmental concerns and health benefits offered by these products. Additionally, governments of various countries are actively investing in research and development and new product launches of plant-based meat products. Several countries have announced investments in meat substitute ingredients such as plant protein and textured vegetable protein. Thus, government initiatives to promote the consumption of alternative products for meat are expected to create lucrative opportunities for the market growth during the forecast period.

Textured Vegetable Protein Market Report Segmentation Analysis

The key segment that contributed to the derivation of the textured vegetable protein market analysis is source, product type, category, and application.

• Based on source, the market is segmented into soy, pea, and others. The soy segment dominated the market in 2024.
• On the product type, the market is segmented into flakes, chunks, and others. The flakes segment held the largest share of the market in 2024.
• Based on category, the market is divided into organic and conventional. The conventional segment dominated the market in 2024.
• Based on application, the market is bifurcated into food and beverages (meat and meat alternatives, sweet and savory snacks, bakery and confectionery, and others) and animal nutrition. The food and beverages segment held a larger share of the market in 2024.

Textured Vegetable Protein Market Share Analysis by Geography

The geographic scope of the textured vegetable protein market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

Europe dominated the textured vegetable protein market. Europe is experiencing a growing emphasis on health and wellness, leading to an increased awareness about the importance of consuming a balanced diet. Texturized vegetable protein is used to make meat alternatives or meat substitutes. As per the Good Food Institute, Germany is the largest consumer of plant-based products, followed by the UK, Italy, Spain, and France. According to the Federal Agency for Agriculture and Food (BLE), the consumption of animal-based foods in Germany continues to decline, and meat consumption has fallen by ~8% to 52kg per person in 2022.

Textured Vegetable Protein Market Report Scope

Textured Vegetable Protein Market News and Recent Developments

The textured vegetable protein market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the market are listed below:

• Ingredion launched VITESSENCE Pea 200 D, shaking up drinking experiences in nutritional beverages. (Source: Ingredion, Press Release, October 2024)
• Ingredion launched a new pea protein to maintain softness throughout shelf life in cold-pressed bars. (Source: Ingredion, Press Release, July 2024)
• Roquette pushed the frontiers of the plant protein market with the launch of four multi-functional pea proteins. These proteins are designed to improve taste, texture, and creativity in plant-based food and high-protein nutritional products. (Source: Roquette, Press Release, February 2024)

Textured Vegetable Protein Market Report Coverage and Deliverables

The "Textured Vegetable Protein Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Textured vegetable protein market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Textured vegetable protein market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces analysis and SWOT analysis
• Textured vegetable protein market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the market
• Detailed company profiles