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The sports nutrition market size is projected to reach US$ 46.41 billion by 2031 from US$ 24.01 billion in 2023. The market is expected to register a CAGR of 8.6% during 2023–2031. The increasing number of vegan consumers worldwide boosts the demand for sports nutrition products with vegan, organic, and plant-based ingredients. The growing awareness among consumers about plant-based sports nutrition products being more nutritious than traditional products is expected to propel the demand for plant-based sports nutrition products over the forecast period.
Sports Nutrition Market Analysis
There is an increase in the prevalence of health conditions such as diabetes and obesity worldwide. According to the WHO, as of 2022, 2.5 billion adults were overweight, out of which 890 million adults suffered from obesity. Owing to the rising health awareness and the increasing focus on a better physical appearance, consumers are increasingly shifting toward a healthy lifestyle with engagement in physical fitness activities. In addition, several sports events taking place across the globe, such as the Super Bowl, Asian Games, FIFA World Cup, and Olympics, result in increased involvement of youth in sports activities. Thus, the increasing adoption of sports activities leads to a rising demand for sports nutrition products, including protein powders, protein bars, and sports supplements, by athletes to increase their overall performance, especially during games and workouts.
Sports Nutrition Market Overview
The trend of sports and physical activities is growing considerably across the globe. Various developed and developing countries are witnessing an increase in demand for protein powders and RTD beverages as these sports nutrition products offer a wider range of health benefits. Several sports nutrition product manufacturers are opting for new sources of plant-based and organic protein ingredients, such as spirulina microalgae, to differentiate themselves from their competitors in the sports nutrition market. The ingredients such as amino acids and creatine in these sports nutrition products target specific body functions, including weight loss, energy balance, and muscle repair. For instance, in November 2023, FrieslandCampina, a sports nutrition company, announced the launch of a new whey protein powder with protein ingredients catered to boost medical nutrition, support athletic performance, and promote gut health. These factors are expected to propel the global sports nutrition market.
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Sports Nutrition Market: Strategic Insights
Market Size Value in US$ 44,968.14 million in 2022 Market Size Value by US$ 72,178.2 million by 2028 Growth rate CAGR of 8.2% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
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Sports Nutrition Market: Strategic Insights
| Market Size Value in | US$ 44,968.14 million in 2022 |
| Market Size Value by | US$ 72,178.2 million by 2028 |
| Growth rate | CAGR of 8.2% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
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Sports Nutrition Market Drivers and Opportunities
Rising Engagement of Consumers in Physical Fitness Activities
The increasing number of fitness enthusiasts is leading to the launch of several fitness centers, gyms, and sports clubs globally. For instance, Basic-Fit, a leading gym chain, had over 1,400 gyms across Europe in 2023. Also, since the COVID-19 pandemic, there has been a rise in the population using fitness apps and taking online courses for fitness activities. This increase in fitness lifestyle results in a rise in demand for sports nutrition products, such as protein powders and other sports supplements, to enhance overall performance and energy efficiency during workouts. Moreover, social media is playing a crucial role in influencing a wide range of audiences to adopt healthy lifestyles and supporting their journey of fitness goals. Exercise, workout, and food ideas are accessible through platforms such as YouTube, Instagram, and Facebook which further grabs the attention of consumers in physical fitness activities. Thus, the increasing engagement of consumers in physical fitness activities augments the demand for sports nutrition products worldwide.
Favorable Government Initiatives Supporting Sports Activities
The sports nutrition market is driven by several favorable government initiatives and programs worldwide promoting engagement in sports and physical activities. For instance, the US government promotes the engagement of young adults in sports activities through its National Youth Sports Strategy and The International Sports Programming Initiative (ISPI) programs. In addition, the government is supporting women's participation in sports activities, giving the key players an opportunity to expand their consumer base to women. For instance, the US government supports the women's sports team through the Women's Sports Foundation. Several women's sports teams have been launched, including FIFA Women's Football Team and United States Women's National Soccer Team. In addition, the government of UK is supporting women athletes by launching a new sports strategy to get 1.25 million active women athletes in the country by 2030. The government of South Australia is supporting the girls and women in the country to pursue careers as athletes by committing an investment of US$ 18 million to build sports infrastructures and programs dedicated to women by 2027. Such factors can be considered as a market opportunity for sports nutrition product manufacturers, helping them differentiate from their competitors and strengthen their market position in the sports nutrition market over the forecast period.
Sports Nutrition Market Report Segmentation Analysis
Key segments that contributed to the derivation of the sports nutrition market analysis are product type and distribution channel
- Based on product type, the sports nutrition market is segmented into supplements, bars, RTD beverages, and others. The supplements segment accounted for the largest share in 2023.
- In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share in 2023.
Sports Nutrition Market Share Analysis by Geography
The geographic scope of the sports nutrition market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
North America held the largest share in 2023, while the market in Asia Pacific is expected to register the fastest CAGR during the forecast period.
In North America, the incidence of health conditions such as diabetes and chronic diseases caused by high obesity is constantly rising. According to the Trust for America's Health, as of September 2023, 41.9% of Americans in the US were suffering from obesity and shifting toward healthier diets. To overcome the ongoing health issues, the majority of the population is adopting an active lifestyle with involvement in physical exercise and sports. In response to this trend, several key players in the region are offering a wide product portfolio of sports nutrition products. For instance, in December 2023, Barebells expanded its protein bars product portfolio by launching the Soft Bar Banana Caramel protein bar to cater to the growing trend of consumers' preference for healthy and functional foods. Additionally, the increasing demand for convenient and on-the-go healthier beverages propels the requirement for sports nutrition products such as RTD sports drinks and protein bars. Also, to boost their performance in workouts or for quick recovery, consumers are inclined toward the consumption of sports supplements. Thus, the shift in consumer lifestyle is boosting the demand for sports nutrition products such as protein bars, RTD sports drinks, and sports nutrition supplements in North America.
Sports Nutrition Market Report Scope
Sports Nutrition Market News and Recent Developments
The sports nutrition market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A key recent development in the sports nutrition market is mentioned below:
- Amway's XS Energy and Sports Nutrition entered into an exclusive partnership with The Orlando Squeeze and became the exclusive sponsor of The Orlando Squeeze with a focus on delivering positive energy and making the most of every moment for professional and non-professional pickleball athletes. (Source: Amway Corp, Company Website, March 2024)
- GNC's PRO Performance and Beyond Raw expanded their portfolios to include two new Vitapak programs to support entry-level, active, and advanced fitness performance to help consumers at any stage achieve their goals. (Source: GNC Holdings, LLC, Press Release, January 2024)
Sports Nutrition Market Report Coverage and Deliverables
The "Sports Nutrition Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- Sports nutrition market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Sports nutrition market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed Porter's Five Forces and SWOT analysis
- Sports nutrition market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the sports nutrition market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Formulation, and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Saudi Arabia, South Africa, South Korea, Spain, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
North America accounted for the largest share of the market in 2023.
Rising engagement of consumers in physical fitness activities and increasing strategic initiatives by key players are major factors contributing to the growth of the market.
Preference for sports nutrition products with vegan and organic claims is likely to emerge as a key trend in the market in the future.
Glanbia plc; NOW Foods; Garden of Life; PepsiCo Inc.; Quest Nutrition LLC; Abbott Laboratories; Amway Corp; GNC Holdings, LLC; Worldwide Sport Nutritional Supplements; Inc.; and Herbalife Nutrition Ltd. are a few of the key players operating in the market.
The market size is projected to reach US$ 46.41 million by 2031.
The List of Companies - Sports Nutrition Market
- Glanbia Plc
- PepsiCo Inc
- The Coca-Cola Co
- Iovate Health Sciences International Inc.
- Abbott Laboratories
- Yakult Honsha Co., Ltd.
- NOW Health Group Inc
- Garden of Life LLC
- Quest Nutrition LLC
- Herbalife Nutrition Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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