Ovo-Sexing Technology Market is expected to reach US$ 105.848 Million by 2031

Noninvasive Imaging Segment to Bolster Ovo-Sexing Technology Market Growth During 2023–2031

According to our new research study on "Ovo-Sexing Technology Market Forecast to 2031 – Global Analysis – by Technique and End User," the market is expected to grow from US$ 54.00 million in 2023 to US$ 105.848 million by 2031; it is anticipated to record a CAGR of 8.8% from 2023 to 2031. The ovo-sexing technology market report emphasizes the trends prevalent in the global market, along with drivers and deterrents affecting its growth.

The increasing emphasis on ethical practices for animal welfare and rising focus on commercialization of in-ovo sexing methods are contributing to the ovo-sexing technology market growth. However, high cost and complexity associated with in-ovo sexing hamper the market growth. Nevertheless, technological advancements to aid efficient, accurate, and ethical practices are expected to bring new ovo-sexing technology market trends in the coming years.

Ovo-Sexing Technology Market Share, by Region, 2023 (%)

Increasing Emphasis on Ethical Practices for Animal Welfare Bolsters Ovo-Sexing Technology Market

According to an article published by the University of Copenhagen in March 2024, the global egg industry kills approximately 7 billion-day-old male chicks every year due to their inability to lay eggs and provide high-quality meat. This activity has led to increased concerns about animal welfare and the ethical implications of culling male chicks by the poultry industry. Ovo-sexing technologies have the potential to address ethical challenges associated with male chick culling. Technologies such as in-ovo sexing allow producers to determine the sex of chicks before they hatch; thus, male chicks can be identified and eliminated before they are born, preventing the need for culling. Adopting in-ovo sexing allows poultry producers to align their operations with ethical standards and animal welfare policies, which are increasingly mandated by regulatory bodies in various regions, particularly in Europe. Companies such as Hendrix Genetics BV and Innovate Animal Ag are involved in the research and development of in-ovo sexing technologies. Egg-producing businesses using ovo-sexing technology are viewed favorably by consumers and advocacy groups, enhancing their brand reputation. This shift in approach not only helps manufacturers meet consumer demand for ethical products but also positions them as pioneers of animal welfare. Ovo-sexing technologies contribute to sustainability by reducing waste and improving resource efficiency in poultry farming, making them a critical component of modern, responsible farming practices. Therefore, the growing concerns about animal welfare and the ethical implications of culling drive the demand for in-ovo sexing technologies.

The ovo-sexing technology market analysis has been carried out by considering the following segments: technique, end user, and geography. Based on technique, the ovo-sexing technology market is segmented into noninvasive imaging, genetic editing, volatile analysis, sex reversal, and liquid-based analysis. The noninvasive imaging segment held the largest ovo-sexing technology market share of the market in 2023, and it is expected to register the highest CAGR during 2024–2031. Noninvasive imaging technology for ovo-sexing of chicks employs advanced techniques such as hyperspectral imaging, magnetic resonance imaging (MRI), Raman spectroscopy, and fluorescence spectroscopy. These methods enable the examination of the embryo inside an egg to determine its sex without harming the shell. Various egg producers are adopting and developing noninvasive imaging technologies to produce high-quality eggs and reduce the ethical concerns associated with traditional sex determination methods. Orbem’s Genus Focus system, which has been implemented in the laying hen hatchery of Hendrix Genetics, and AAT’s Cheggy technology are a few examples of noninvasive technologies available in the ovo-sexing technology market. Orbem's imaging and classification technology is combined with Vencomatic Group's automation equipment to enable the reliable, noninvasive, real-time sex determination of chick embryos on day 12 of incubation. The French Hendrix Genetics hatchery's installation can analyze ~250,000 eggs per day during the incubation of day-old chicks.

Based on end user, the market is bifurcated into hatcheries and poultry farms. The hatcheries segment held the largest ovo-sexing technology market share in the ovo-sexing technology market in 2023. Hatcheries are involved in producing and supplying one-day-old chicks through artificial incubation. They can be a part of a breeding farm or a franchiser/sub-franchiser for broilers or layers. Organizations that procure hatching eggs to produce day-old chicks can also be categorized as hatcheries. In-ovo-sexing technologies have significantly improved hatchery operations in the egg production industry through improved efficiency, enhanced animal welfare, and technology integration, among others. In-ovo sexing allows hatcheries to determine the sex of embryos early in the incubation process, freeing up valuable incubator space and increasing production capacity. These technologies contribute to improved animal welfare by allowing the disposal of male embryos before they attain a living form that can experience pain, aligning hatcheries with modern animal welfare standards. In-ovo-sexing facilitates the implementation of additional technologies, such as on-farm hatching and in-ovo vaccination, leading to streamlined operations and enhanced overall productivity. In August 2024, Animal Ag Tech (AAT) introduced its Cheggy technology in two US-based hatcheries, representing a significant advancement in noninvasive in-ovo sex determination. Similarly, in May 2023, Steinsland & Co, the first hatchery in Scandinavia, installed the Respeggt system for in-ovo-sexing in Norway. The technology was used to introduce "Free of Chick Culling" chicks at the hatchery in Bryne in June 2023.

The geographic scope of the ovo-sexing technology market report includes the assessment of the market performance in the US, Germany, France, Italy, Spain, Rest of Europe, Israel, and ROW. Germany accounted for the largest ovo-sexing technology market size in 2023. According to a study published in September 2023 by the University of Hohenheim in Germany, raising male chicks for meat in the egg industry has a more extensive environmental impact compared to conventional broilers. In addition, chick culling generates an industry waste valued at US$ 500 million annually, and the approach is unpopular among consumers. With the rising animal welfare concerns related to male chick culling, the German government banned the industrial killing of male chicks in January 2022. Due to this legislative ban, in-ovo sexing technologies are gaining traction among government bodies, animal welfare organizations, and the poultry industry in Germany.

In France, in-ovo sexing technologies are gaining traction as part of a broader movement toward improving animal welfare in the poultry industry. The French government announced a law banning the culling of male chicks in 2022, which provided opportunities for companies in the in-ovo sexing technology market to expand their geographic presence and capabilities in the country. Companies such as AAT and Orbem have partnered with various distributors, farms, and hatcheries in France to expand their clientele. In April 2023, Hendrix Genetics and Orbem partnered to launch Orbem's Genus Focus system at the Hendrix Genetics laying hen hatchery in Mûr-de-Bretagne, France. In 2020, a Hy-Line hatchery in France used AAT'S CHEGGY, a hyperspectral measurement technology, to determine the sex of eggs. The process can be fully automated with high accuracy, and more than 20,000 eggs can be tested per hour using the machine. Moreover, being a noninvasive procedure, eggshells need not be opened to take liquid samples, reducing the risk of contamination and injury to the embryo. The noninvasiveness also leads to minimal hatching losses and promotes animal welfare, rendering the method environmentally friendly. AAT has been a supplier of in-ovo-sexed chicks of the brand "Hy-Line Brown" to the French market since spring 2020 through AAT's hatchery in Brittany.

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