Nicotine Pouches Market is expected to reach US$ 5,897.49 million by 2030

Rising Popularity of Smokefree Alternatives to Tobacco Products Drives Nicotine Pouches Market Growth

According to the latest market study on “Nicotine Pouches Market Forecast to 2030 – COVID-19 Impact and Global Analysis – by Strength, Flavor, and Distribution Channel,” the global nicotine pouches market size was valued at US$ 3,532.92 million in 2022 and is projected to reach US$ 5,897.49 million by 2030; it is anticipated to record a CAGR of 6.6% from 2022 to 2030. The report highlights key factors driving the market growth and prominent players along with their developments in the market.

Nicotine pouches provide a discreet and tobacco-free way to consume nicotine. The popularity of nicotine pouches is growing due to several factors such as convenience and perception of reduced health risk compared to other conventional tobacco products. Key manufacturers offer nicotine pouches in many flavors to attract broad consumer base. The key players in the nicotine pouches market, advertise these pouches by specifically highlighting them as smoke-free alternatives and products that reduce the harmful effects associated with traditional smoking.

Global Nicotine Pouches Market Breakdown – by Region

Cigarette smoking and conventional tobacco product consumption lead to serious health conditions such as lung cancer, heart disease, and other cardiovascular diseases. Public health campaigns and anti-smoking initiatives have played a major role in spreading awareness regarding the health risks of smoking, which has led many individuals to quit or avoid smoking and seek healthy lifestyles. The use of smoke-free alternatives such as e-cigarettes, heat-not-burn products, and nicotine pouches is perceived as more socially acceptable than smoking, particularly in settings where smoking is restricted. Thus, the growing demand for smoke-free alternatives is expected to boost the nicotine pouches market.

According to the US Food and Drug Administration, a decline in the use of cigars and other combustible tobacco smoking products amongst high school students was recorded in the US during 2022–2023. The declining rates of smoking and rising popularity of smoke-free tobacco products encouraged cigarette companies to transition toward smoke-free tobacco alternatives and enter in the nicotine pouches market. The 2023 National Youth Tobacco Survey revealed that among high school students in the US, 1.5% used smokeless tobacco products, 1.7% preferred nicotine pouches, and 1.2% used other oral nicotine products. Among high school boys in the US, 2.1% used smokeless tobacco, 2.6% used nicotine pouches, and 1.5% preferred other oral nicotine products for 30 days. Rising popularity of smokefree alternatives to tobacco products drives the nicotine pouches market.

Swisher International Inc, Nu-X Ventures LLC, Swedish Match AB, Altria Group Inc, Imperial Brands plc, Philip Morris International Inc, British American Tobacco plc, Atlas International LLC, Sesh Products US Inc, and Enorama Pharma AB, are among the key players operating in the global nicotine pouches market.

Impact of COVID-19 Pandemic on Global Nicotine Pouches Market Growth

During the COVID-19 pandemic, disruptions in manufacturing operations severely impacted global supply chains and hindered operations, product delivery schedules, and sales in the nicotine pouches market. Many companies reported product delivery delays and sales slump in 2020. Moreover, restrictions on international travel imposed by governments of various North American and Asia Pacific countries compelled manufacturers and suppliers to temporarily discontinue their business strategies such as partnerships and research & development. All these factors hampered many sectors during the pandemic and restrained the growth of the tobacco and nicotine companies. During the pandemic, supply chain disruptions, raw material and labor shortages, and operational difficulties created demand and supply gap, adversely affecting the growth of the market.

In 2020, supply chain shortages, increased labor costs, and high demand for raw materials resulted in price inflation of raw materials across various regions. In 2021, rising vaccination rates contributed to improvements in the overall conditions in different countries, which led to a conducive environment for the nicotine pouches market. Manufacturers were permitted to operate at full capacities, which helped them overcome the demand-supply gap. Many manufacturers also focused on enhancing geographical reach and expanding their market share.

The "Global Nicotine Pouches Market Analysis and Forecast to 2030" is a specialized and in-depth study of the food & beverages industry, focusing on the global nicotine pouches market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The global nicotine pouches market is segmented on the basis of strength, flavor, and distribution channel. Based on strength, the market is segmented into less than 6 mg/g, 6 mg/g to 12 mg/g, and more than 12 mg/g. Based on flavor, the market is bifurcated into original/plain, and flavored. In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.

Nicotine pouches have become a popular alternative for individuals seeking a smoke-free way to consume nicotine. Original/plain-flavored nicotine pouches are a straightforward and unembellished option. These pouches, typically free from additional taste additives, provide users with a clean and simple nicotine experience. Flavored nicotine pouches have gained popularity as a versatile and enjoyable alternative for nicotine consumption. These pouches are available in a variety of flavors, ranging from fruity to minty, providing users with a diverse and customizable experience. The inclusion of flavors masks the inherent bitterness of nicotine and adds a layer of sensory satisfaction. Users can choose flavors that align with their taste preferences, making the overall experience pleasant. The availability of different flavor options contributes to the nicotine pouches market growth. Therefore, nicotine pouches market players have capitalized on introducing an expansive array of flavors, ranging from classic tobacco and mint to a fruity combination of berry, mango, and citrus.

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