Kids Bicycle Market is expected to reach US$ 9,379.72 million by 2030

Increasing Emphasis on Active Lifestyle Drives Kids Bicycle Market Growth

According to our latest market study on “Kids’ Bicycle Market Forecast to 2030 – Global Analysis – by Product Type and Distribution Channel,” the kids bicycle market size is projected to grow from US$ 6,422.81 million in 2022 to US$ 9,379.72 million by 2030; the market is expected to record a CAGR of 4.8% from 2022 to 2030. The report highlights key factors driving the market and prominent players along with their developments in the market.

The market is majorly driven by the growing emphasis on active lifestyle and the increasing number of product launches with innovative technologies. Rising awareness regarding childhood obesity and the importance of physical activities has encouraged parents to choose bicycles as a means for their children to stay active. In addition, the rising demand for e-bicycles has further contributed to the market growth.

Kids Bicycle Market Breakdown – by Region

Based on product type, the market is categorized into battery operated and manual. Manual segment is projected to hold a significant kids bicycle market share by 2030. The battery-operated segment is expected to register the fastest CAGR from 2022 to 2030. Battery operated bicycles have gained significant popularity in recent years. These innovative bicycles are equipped with an electric motor powered by a rechargeable battery, allowing riders to pedal manually or engage the motor for an added boost. The integration of electric assistance not only extends the rider's range but also makes cycling more accessible to a broader demographic. There is rising demand for kids' battery operated bicycles due to a rising shift toward active and eco-friendly lifestyles. Parents appreciate the combination of sun, safety features, and eco-conscious values that these bicycles offer. With adjustable speeds and terrain adaptability, these bicycles provide a controlled and confidence-building riding experience, aligning with the growing trend of balancing outdoor activity with sustainability.

The increased emphasis on promoting an active lifestyle for kids stands out as a pivotal driver propelling the kids bicycle market growth. In contemporary society, there is a growing awareness of the detrimental effects of sedentary lifestyles on children's health. Concerns about rising rates of childhood obesity and related health issues have prompted parents, educators, and health professionals to advocate for more physically active pursuits. According to the Centers for Disease Control and Prevention, during 2017–2020, obesity prevalence was 12.7% among children aged 2–5 years, 20.7% among 6–11-year-olds, and 22.2% among 12–19-year-olds. Also, according to the World Health Organization, 39 million children under the age of five were overweight or obese in 2020. Bicycling has emerged as a favored solution with its dual benefits of exercise and outdoor engagement.

Parents, in particular, recognize the importance of instilling healthy habits early in a child's life. Riding bicycles provides an enjoyable form of physical activity and contributes to the overall well-being of kids. The emphasis on an active lifestyle aligns with a broader societal shift toward wellness and preventive health measures. As a result, bicycles for kids are not only seen as recreational items but as essential tools for fostering a healthy lifestyle from a young age.

The kids bicycle market size is likely to surge by 2030 owing to proliferation of e-commerce industry. Online platforms have become a preferred channel for consumers to explore, compare, and purchase goods, and the kids bicycle market is no exception. The convenience and accessibility offered by e-commerce platforms have broadened the market reach, allowing parents to browse a diverse range of kids bicycles, read reviews, and make informed purchasing decisions from the comfort of their homes.

One notable advantage of e-commerce is the elimination of geographical constraints. Parents can access several kids bicycle options, regardless of location, providing a more extensive selection than what might be available in local brick-and-mortar stores. This increased accessibility benefits consumers and allows manufacturers and retailers to tap into a global customer base, expanding their market presence beyond traditional boundaries.

The rising demand for e-bicycles has emerged as a kids bicycle market trend, reflecting broader shifts in consumer preferences toward innovative and sustainable transportation solutions for children. E-bicycles, equipped with electric assistance, are gaining popularity due to their ability to offer a unique and exciting riding experience for kids. These bicycles often feature adjustable power levels. Safety is another factor contributing to the rise in demand for e-bicycles in the kids bicycle market. Parents appreciate electric assistance-controlled acceleration and braking capabilities, enhancing the rider's overall safety. This is particularly appealing for parents who may have safety concerns associated with traditional bicycles, as e-bicycles offer additional supervision and control over their child's riding activities.

The environmental consciousness of parents is also influencing the preference for e-bicycles. E-bicycles are perceived as more eco-friendly than traditional bikes, aligning with the growing emphasis on sustainable living. As parents seek ways to instill responsible environmental values in their children, opting for e-bicycles will likely continue its contribute in the kids bicycle market share. Overall, the increasing demand for e-bicycles reflects a convergence of technological innovation, safety considerations, and environmental consciousness, shaping the evolving landscape of kids transportation and recreation.

Manufacturers are responding to these safety concerns by incorporating innovative technologies such as automatic braking systems, built-in lights, and sturdy frame designs into their products. However, the challenge lies in striking a balance between providing safety features and maintaining affordability for a broader consumer base. This restraint has implications on the market as the consumers seek bikes with safety features but in affordable prices. The companies are required to navigate the delicate balance between addressing safety concerns and offering products accessible and affordable to a diverse range of consumers.

The kids bicycle market analysis is carried out by identifying and evaluating key players in the market across different regions. A few players operating in market are SCOTT Sports SA, Cycling Sports Group Inc, GT Bicycles LLC, Merida Industry Co Ltd, BikeCo LLC, Kona Bicycle Co, Paco Bike Co Ltd, Specialized Bicycle Components Inc, Trek Bicycle Corp, and Giant Manufacturing Co Ltd. Players operating in the global kids bicycle market focus on providing high quality and innovative products with variety of ink colors and size by using of eco-friendly material to fulfil the changing customer preferences. For instance, in July 2023, ToysRus announced its plan to reintroduce its exclusive collection of children's bicycles. The company specializes in toys for children of various ages, providing everything from simple toys to large, complex ones. They personalize bicycles with superheroes and Disney princesses to attract children's attention and increase sales.

The kids bicycle market report includes the segmentation as follows:

Based on product type, the kids bicycle market is segmented into battery-operated and manual. Based on distribution channel, the  market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the scope of kids bicycle market report covers North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. The market in North America is further segmented into the US, Canada, and Mexico. The European market is sub-segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The market in Asia Pacific is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the MEA is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The market in South & Central America market is further segmented into Brazil, Argentina, and the Rest of South & Central America.

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