Frozen Bakery Products Market is expected to reach US$ 16.53 Billion by 2031

Rising Demand for Frozen and Convenience Food Bolster Frozen Bakery Products Market Growth

According to our latest study on “Frozen Bakery Products Market Size and Forecast (2021–2031), Global and Regional Growth Opportunity Analysis – by Product Type, Category, and Distribution Channel,” the market size was valued at US$ 11.09 billion in 2023 and expected to reach US$ 16.53 billion by 2031; it is estimated to register a CAGR of 5.1% from 2023 to 2031. The frozen bakery products market report highlights key factors driving the market growth and prominent players along with their developments in the frozen bakery products market.

Hectic work schedules are changing the lifestyle and eating habits of consumers, thereby increasing their dependency on convenience foods and frozen food products. Convenience foods, such as frozen bakery products, allow consumers to save time and effort associated with ingredient shopping and baking preparations. The food industry is witnessing a surge in the consumption of high-quality convenience food. Frozen bakery products also save the effort and time spent on food preparation and provide the convenience of storage. Prominent market players offer a variety of frozen bakery products, including bread and rolls, biscuits and cookies, donuts, and muffins. These products have extended product shelf-life due to the blast-freezing process. According to the “2023 Food and Health Survey” conducted by the International Food Information Council in 2023, out of 1,022 Americans (aged between 18 and 80 years), 61% of participants chose convenience as a major factor impacting food buying decisions in 2023, which was 56% in 2022. Preprocessed food allows consumers to save time and effort associated with food preparation and reduces baking time. Thus, the rising demand for frozen and convenience food drives the frozen bakery products market.

Frozen Bakery Products Market Breakdown – by Region

The incidence of celiac disease (gluten sensitivity) is rising among the population worldwide. According to the Celiac Disease Foundation, as of 2022, 3 million Americans were affected by celiac disease, and ~60–70% of Americans remain undiagnosed in the country. It is recommended to consume a 100% gluten-free diet for people suffering from celiac disease. As per the study published in the National Library of Medicine in 2019, celiac disease is common in Saudi Arabia, with prevalences in normal populations of biopsy-proven celiac disease of 10.6% and seroprevalence of 15.6%. The rising number of people diagnosed with celiac disease and growing awareness for gluten-free diets are a few factors positively impacting innovations pertaining to gluten-free bakery products. As a result, manufacturers are focusing on developing innovative products to cater to the consumer demand for healthy and gluten-free bakery food products.

The frozen bakery products market analysis has been performed by considering the following segments: product type, category, and distribution channel. Based on product type, the market is segmented into bread and rolls, cakes and pastries, biscuits and cookies, and others. The bread and rolls segment is anticipated to hold a significant frozen bakery products market share during the forecast period. By category, the market is bifurcated into gluten-free and conventional. The gluten-free segment is expected to register a significant CAGR from 2023 to 2031. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment is anticipated to hold a significant market share during the forecast period.

In terms of revenue, Europe dominated the frozen bakery products market share in 2023. Germany is a major market for frozen bakery products in Europe. Total sales of frozen products in Germany reached ~4 million metric tons in 2022 from ~3.7 million metric tons in 2021, according to the data survey by “Dti-das Deutsches Tiefkühlinstitute,” the Association of the Frozen Food Industry in Germany. As busy lifestyles become more prevalent, German consumers seek convenient food options requiring minimal preparation time. The demand for frozen bakery products, such as frozen bread, rolls, and pretzels, is fueled by consumer demand for convenience without compromising the quality and freshness associated with conventional German baking. Health-conscious options such as whole-grain, organic, and gluten-free products are also gaining traction in the country.

France is expected to register a significant CAGR in the frozen bakery products market from 2023 to 2031. France was the leading bakery producer (in terms of value) in Europe in 2021, as per the Atlantic Area Healthy Food Eco-System (AHFES) report published in 2021. The frozen bakery products market in France benefits from a strong tradition of culinary bakery culture. French consumers appreciate the convenience of having access to a wide variety of bakery products. French baked goods such as croissants, baguettes, and pastries can be conveniently prepared and consumed at home. There was an increase in frozen bakery product buyers purchasing distributor brands (private labels). Thus, the growing demand for frozen bakery products is expected to fuel the frozen bakery products market growth during the forecast period.  

The frozen bakery products market trends include the rising consumer preference for gluten-free products. In 2023, Doughlicious, the UK-based dough brand, launched its gluten-free and non-GMO frozen products in the US. The gluten-free portfolio includes puff pastry squares, puff pastry sheets, pita, and pizza dough. Consumers are increasingly seeking healthy, nutritious food products, which has surged the demand for healthy alternatives such as gluten-free, high-fiber, high-protein, or low-calorie frozen food over conventional bakery goods. Gluten-free frozen products are convenient and accessible and contain healthy ingredients. Therefore, the rising consumer preference for gluten-free products is expected to bring new trends in the global frozen bakery products market in the coming years.  

The frozen bakery products market forecast can help stakeholders plan their growth strategies. Grupo Bimbo SAB de CV, Rhodes International Inc, General Mills Inc, Pepperidge Farm Inc, Bridgford Foods Corp, Conagra Brands Inc, Cole’s Quality Foods Inc, Sara Lee Frozen Bakery LLC, T. Marzetti Company, and The Edwards Baking Company are among the prominent players profiled in the frozen bakery products market report. These market players are focusing on providing high-quality products to fulfill customer demand. They are also adopting strategies such as new product launches, capacity expansions, partnerships, and collaborations to stay competitive in the market. For instance, in August 2023, General Mills Inc announced the expansion of its frozen dough plant in Joplin, Mo. The company has invested US$ 48 million to construct a new plant. The production site is expected to grow by more than 30,000 square feet by enhancing the workforce to 575 employees. The new frozen dough plant is expected to produce 1 billion pounds of frozen dough products annually.  

The frozen bakery products market is segmented on the basis of product type, category, distribution channel, and geography. Based on product type, the market is segmented into bread and rolls, cakes and pastries, biscuits and cookies, and others. By category, the market is bifurcated into gluten-free and conventional. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. By geography, the frozen bakery products market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America market is further segmented into the US, Canada, and Mexico. The market in Europe is subsegmented into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Asia Pacific market is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The frozen bakery products market in the Middle East & Africa is subsegmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The market in South & Central America is further segmented into Brazil, Argentina, and the Rest of South & Central America.

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