Eyelash Adhesives Market is expected to US$ 2.97 Billion by 2031

Rising Demand for Eyelash Extensions Bolsters Eyelash Adhesives Market Growth

According to our latest study on “Eyelash Adhesives Market Size and Forecast (2021–2031), Global and Regional Growth Opportunity Analysis – by Type and Distribution Channel,” the market is expected to grow from US$ 2.08 billion in 2023 to US$ 2.97 billion by 2031; it is estimated to register a CAGR of 4.6% from 2023 to 2031. The report highlights key factors driving the market growth and prominent players along with their developments in the market.

Eyelash extensions offer a convenient way to increase the length and volume of eyelashes. The extensions reduce the need for daily mascara application and eyelash curling. They provide a semi-permanent solution as they can last several weeks. Thus, eyelash extensions are more convenient than daily makeup routines for busy individuals looking to streamline their beauty routine. Beauty influencers from different cultures, particularly from East Asia where eyelash extensions have been popular for years, have influenced the beauty standards. The demand for beauty products such as eyelash extensions increases during special occasions such as weddings, parties, and festivals.

Eyelash Adhesives Market Breakdown – by Region

Various demographics, including different age groups and gender identities, significantly use eyelash extensions. Young generations, particularly millennials and Gen Zs, are more inclined to spend on beauty and self-care products, further driving the demand for eyelash extensions. As a result, the eyelash extensions market has responded with a wide range of price points, making the products accessible to a broad audience. The beauty industry is lucrative, and many market players have entered the market, increasing the availability of eyelashes and DIY kits. In January 2024, Vin Lash launched a guide on "A Definitive Guide to Purchasing Wholesale Eyelash Extensions" to help people understand the eyelash extension trends. In April 2024, BL Lashes launched eyelash extension glue, introducing Optimo long-lasting lash glue. Modern eyelash adhesives have better formulations, providing strong adhesion, long-lasting results, and gentle application on skin. The adhesives are available in a variety of options tailored for sensitive skin and with waterproofing benefits and fast curing time. Thus, the growing demand for eyelash extensions fuels the eyelash adhesives market growth.

The eyelash adhesives market analysis has been performed by considering the following segments—type and distribution channel. Based on type, the market is bifurcated into strip lash adhesives and individual lash adhesives. The strip lash adhesives segment is anticipated to hold a significant eyelash adhesives market share by 2031.

The eyelash adhesives market report emphasizes the key factors driving the market. Beauty brands maintain active profiles on social media, regularly posting content, interacting with followers, and building a loyal customer base. Makeup trends often go viral on social media, and products associated with these trends, such as eyelash extensions, witness a surge in demand. Detailed video tutorials by beauty experts demonstrate the application of eyelash extensions and glue, educating customers about beauty products, including eyelash extensions and eyelash adhesives. Moreover, social media is a primary platform for launching new products, with brands often creating anticipation among followers. The eyelash extension market players quickly adapt to emerging beauty trends on social media by introducing eyelash adhesives with new formulations to meet its growing demand.

In terms of revenue, North America dominated the eyelash adhesives market share in 2023. The US is a major market for eyelash adhesives in North America. Women in the US are highly influenced by the makeup looks created by celebrities. These celebrities are promoting eye makeup with long and fuller lashes. Thus, women in the country are rapidly demanding eye makeup products, especially eye shadows and false eyelashes, owing to the rising influence of social media influencers and celebrities. This factor is majorly driving the demand for eyelash adhesives in the country. In recent years, women have preferred false eyelashes over mascara as prolonged use of mascara can brittle the natural eyelashes. Additionally, rising trend of doing dramatic eye makeup for Halloween parties and other such events to create a fascinating look also boosts the demand for eyelash adhesives in the US.

The eyelash adhesives market trends include the rising demand for nontoxic eyelash adhesives. Growing consumer awareness about the potential health risks associated with conventional eyelash adhesives such as allergic reactions, eye irritation, and exposure to toxic chemicals has led consumers to seek safe alternatives. A significant number of consumers have sensitive skin or eyes, making them prone to adverse reactions from conventional adhesives. Nontoxic adhesives reduce the risk of irritation and allergic responses. Also, there is a growing demand for transparency in product ingredients, driven by regulatory requirements and consumer demand. Consumers are increasingly moving toward natural and organic beauty products. Nontoxic eyelash adhesives often fit into this category, appealing to consumers who prefer health-conscious choices. Thus, rising demand for nontoxic eyelash adhesives is expected to become a significant trend during the forecast period.

The eyelash adhesives market forecast can help stakeholders plan their growth strategies. H.B. Fuller Company; Parson Adhesives, Inc.; Ex-Import Pty Ltd; True Glue; GladGirl Inc; DAEJIN CHEMICAL CO., LTD; CharmLash; Gollee Cosmetics Limited; Lost Artistry LTD.; B.O.B.I.; MACY CO., LTD; S&G; DeQi Handicraft Processing Co., Ltd.; Pingdu Sparkling Eyelashes Co., Ltd.; Qingdao Kiss Me Lash Co., Ltd.; DancingSwan Beauty (TsingTao) Co., Ltd; Zhongshan Bonnie Biotechnology Co., Ltd.; CLD Creative Lash Design; HUDA BEAUTY; and ESQIDO are among the prominent players profiled in the eyelash adhesives market report. These market players are focusing on providing high-quality products to fulfill customer demand. They are also adopting strategies such as new product launches, capacity expansions, partnerships, and collaborations to stay competitive in the market. For Instance, in November 2021, GladGirl announced the official opening of its first-ever retail store in the state of Texas, the company's third location in the US. It is now available in Bedford, TX, Dallas-Fort Worth area, the company's largest retail location that offers beauty professionals and consumers a complete line-up of colorful and stylish eyelash extensions, aftercare products, glue and remover, application tools, and makeup, specifically formulated for eyelash extensions at wholesale prices.

The eyelash adhesives market is segmented on the basis of type, distribution channel, and geography. Based on type, the market is bifurcated into strip lash adhesives and individual lash adhesives. By distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the eyelash adhesives market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America market is further segmented into the US, Canada, and Mexico. The market in Europe is subsegmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The Asia Pacific eyelash adhesives market is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The market in South & Central America is further segmented into Brazil, Argentina, and the Rest of South & Central America.