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The household fans market size is projected to reach US$ 20.18 billion by 2031 from US$ 13.67 billion in 2023. The market is expected to register a CAGR of 5.0% during 2023–2031. Due to the growing number of households and residences, household fans have gained traction across the globe.
Household Fans Market Analysis
The household fans market has grown significantly during the forecast period due to the growing number of households and residences and the rising preference for energy-efficient household fans. Key growth drivers include rising temperatures due to climate change, increasing disposable incomes in developing countries, and rapid urbanization. The market is witnessing a shift toward energy-efficient and smart fans, with Wi-Fi-enabled and IoT-integrated products gaining traction among tech-savvy consumers. Additionally, the growing awareness of energy conservation and cost savings amongst consumers propel the demand for energy-efficient household fans. The increasing energy costs have influenced consumers to use energy-efficient appliances. These fans consume less electricity compared to conventional fans, making it a favored option amongst consumers, specifically to cut electricity expenses.
Household Fans Market Overview
Household fans consist of various types, such as ceiling fans, pedestal fans, table fans, exhaust fans, wall fans, etc, which are used within a household to gain a chill effect. These fans create a wind chill effect in the home, even if it is cooled by natural ventilation or air conditioning. The market for household fans has been growing steadily due to several factors, such as changing lifestyles and the trend toward energy conservation and cost-efficient cooling options. Additionally, the rise of e-commerce and online shopping platforms has made it easier for consumers to access a wide range of household fans. These factors, coupled with the rise in residential construction across the globe, led to the expansion of the household fans market.
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Household Fans Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Household Fans Market: Strategic Insights
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Household Fans Market Drivers and Opportunities
Rising Preference for Energy-Efficient Household Fans
The rising awareness regarding climate change and carbon footprints has led to more consumers opting for eco-friendly appliances. High energy-efficiency fans reduce greenhouse gas emissions and contribute to lowered energy consumption. Moreover, government regulations and incentives have boosted the production of energy-efficient fans. Many countries have stringent regulations and labeling systems, making it easy for customers to choose energy-efficient appliances. The preference for energy-efficient fans and government standards have prompted manufacturers to produce energy-efficient household fans. In November 2023, Energy Efficiency Services Limited (India) launched Energy Efficient Fans Program. The program aimed at distributing 10 million efficient Brushless DC (BLDC) fans. In June 2024, Vent-Axia launched the Lo-Carbon Revive 7 fan for social housing providers. In May 2024, Signify launched energy-efficient fans "Ecolink." The product line includes five household fan models—AiroGeometry, AiroJewel, AiroZephyr, AiroSerenade, and AiroSleek. Thus, a rising preference for energy-efficient household fans positively influences the household fans market growth.
Growing Sales of Home Appliances Through E-commerce Channel
Online channels such as e-commerce sites, online marketplace, and social media are major platforms for consumers seeking a wide range of household fans. Customers can browse and buy household fans through e-commerce websites conveniently. Online channels enable manufacturers and retailers to reach a global customer base and expand market reach. E-commerce websites ensure the provision of technical information to customers by offering detailed product information, specifications, and installation guides for household fans. User reviews and ratings on e-commerce platforms provide valuable insights into product performance and customer satisfaction.
Many e-commerce platforms highlight the compatibility of household fans with smart home ecosystems, appealing to tech-savvy consumers. The proliferation of smartphones and internet access has expanded the reach of e-commerce platforms. According to Amazon, the revenue generated from online sales of home appliances accounted for US$ 10 billion in the UK in 2022. Advances in logistics and delivery services have made it possible for e-commerce platforms to offer reliable shipping. Online shopping offers a convenient experience and enables customers to browse, compare, and purchase products from the comfort of their homes. Sales of household appliances through e-commerce and online sales channels are rising owing to the convenience offered by online shopping, which is expected to create lucrative opportunities for the household fans market during the forecast period.
Household Fans Market Report Segmentation Analysis
Key segments that contributed to the derivation of the household fans market analysis are product type and distribution channel.
- Based on product type, the household fans market is segmented into ceiling fan, pedestal fan, table fan, exhaust fan, wall fan, others. The ceiling fans segment held the largest market share in 2023.
In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. In 2023, the specialty stores segment dominated the market.
Household Fans Market Share Analysis by Geography
The geographic scope of the household fans market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
In 2023, Asia Pacific dominated the household fans market. The rising urbanization and increasing disposable income of the middle-class population drive the demand for modern and convenient housewares, including household fans such as ceiling fans, pedestal fans, table fans, wall fans, exhaust fans, etc. According to the International Labor Organization (ILO), the total income of countries in Asia Pacific grew by 3.5% in 2021, while China held 0.3% in 2021 and 0.7% in the first half of 2022. Also, total income grew by 12.4% in Central and Western Asia. Further, the growing number of households in the region is a key factor bolstering the demand for household fans in Asia Pacific. Asia Pacific is home to nearly two-thirds of the world's population, with over 2.2 billion citizens residing in major cities. In the region, many consumers tend to opt for affordable and basic household fans.
In recent years, several trends have shaped the household fans market in emerging countries such as China, Japan, South Korea, India, and Australia. One of these trends is the growing preference for multifunctional household fans. Consumers seek versatile products that perform multiple tasks, promoting efficiency and energy-saving in their household. As a result, manufacturers have responded to these demands by developing innovative household fans. In May 2021, Crompton Greaves Consumer Electricals Ltd., India's market leader in the ceiling fan category, launched a new advanced range of IoT-enabled SilentPro Smart ceiling fans. This new aerodynamic design consists of ActivBLDC technology making it two times more silent and saving up to 50% on electricity cost. Moreover, smart technology integration has been a critical trend for household fan manufacturers. This trend reflects a growing interest in household fans among consumers across Asia Pacific.
Household Fans Market Report Scope
Household Fans Market News and Recent Developments
The household fans market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the household fans market are listed below:
- Hunter Fan Company announced the launch of its stress-free and timesaving HunterExpress technology in three new ceiling fan collections. (Source: Hunter Fan Company, Press Release, January 2023)
- BAJAJ launched its new ceiling-mounted fans collection featuring Super5TuffTM technology, DuraCoat Copper Motor, SelfGuard Capacitor, Anti-Corrosive Protection, and FierroShield Bearing. (Source: BAJAJ, Press Release, February 2023)
- Lasko Products, LLC, launched two new Works with Alexa products—the Alexa-Enabled 48" Oscillating Tower Fan and Alexa-Enabled True HEPA Air Purifier—both exclusively available on Amazon. (Source Lasko Products, LLC, Press Release, October 2022)
Household Fans Market Report Coverage and Deliverables
The "Household Fans Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- Household fans market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Household fans market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed Porter's Five Forces and SWOT analysis
- Household fans market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the household fans market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The major players operating in the global household fans market are Crompton Greaves Consumer Electricals Ltd, Honeywell International Inc, Lasko Products, LLC, Vornado Air, LLC, Panasonic Holdings Corp, Hunter Fan Co, Ozeri, SEG Products Inc, SEB SA, and TOSHIBA CORPORATION.
Growing sales of home appliances through the e-commerce channel act as a signification future opportunity for the household fans market. Online channels such as e-commerce sites, online marketplace, and social media are major platforms for consumers seeking a wide range of household fans. Customers can browse and buy household fans through e-commerce websites conveniently.
Online retail segment is expected to grow at the fastest CAGR % during the forecast period. The sales of household fans through online retail channels have witnessed significant growth on a global scale owing to the increasing internet penetration, convenience of online shopping, and the rising demand for home appliances in various regions.
Asia Pacific accounted for the largest share of the global household fans market. The rising urbanization and increasing disposable income of the middle-class population drive the demand for modern and convenient housewares, including household fans such as ceiling fans, pedestal fans, table fans, wall fans, exhaust fans, and others.
The housing market growth is attributed to various factors such as population increase, urbanization trends, and favorable economic conditions. According to Redfin, the number of houses sold in January 2024 was 284,121, which was 1.8% higher than the number of houses sold in January 2023. Residential construction is a crucial component of the private sector.
Ceiling fans are often equipped with multiple speed settings and can rotate in different directions; counterclockwise rotation is used in summer to create a cooling breeze, whereas clockwise rotation in winter helps redistribute warm air trapped near the ceiling.
The List of Companies - Household Fans Market
- Crompton Greaves Consumer Electricals Ltd
- Honeywell International Inc
- Lasko Products, LLC
- Vornado Air, LLC
- Panasonic Holdings Corp
- Hunter Fan Co
- Ozeri
- SEG Products Inc
- SEB SA
- TOSHIBA CORPORATION
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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