The eyelash adhesives market size is projected to reach US$ 2.97 billion by 2031 from US$ 2.08 billion in 2023. The market is expected to register a CAGR of 4.6% during 2023–2031. Rising demand for nontoxic eyelash adhesives is likely to become a key trend in the market during the forecast period.

Eyelash Adhesives Market Analysis

Rising demand for eyelash extensions and growing influence of social media are among the major factors driving the growth of the eyelash adhesives market. In addition, the increasing sales of beauty products through online sales channels are expected to present several opportunities for the market to create innovative products, grow, and meet evolving needs.

Eyelash Adhesives Market Overview

Eyelash adhesive is a specialized glue that attaches false eyelashes or individual eyelash extensions to natural eyelashes or eyelids. These adhesives are formulated to offer a secure and long-lasting bond. They are available in various forms, including clear and black options, and are designed to be waterproof and quick-drying.

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Eyelash Adhesives Market: Strategic Insights

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Eyelash Adhesives Market Drivers and Opportunities

Growing Influence of Social Media Propels Market Growth

Marketing strategies such as brand endorsement by celebrities and social media influencers help in leveraging the credibility and reach of well-known influencers and celebrities to boost brand awareness, drive sales, and create a strong market presence. As celebrities and influencers have a large follower base, they provide brands with extensive visibility. Effective direct endorsements, collaborations, and brand ambassadors of eyelash adhesive brands help boost sales and differentiate a brand from competitors. Social media and influencer marketing are driving Gen Z adults to gain insights into novel beauty trends. They take beauty inspiration from social media, whereas more than one-third of Gen Z population is influenced by television and influencers for beauty trends. In 2023, #lashextensions received 8.5 billion views on TikTok and is one of the significant eyelash treatments. In 2022, #AngelLashes trend witnessed 4.5 million views on TikTok. Thus, the growing influence of social media on the young generation drives the demand for eyelash extensions, which fuels the eyelash adhesives market growth.

Increasing Sales of Beauty Products Through Online Sales Channels to Create Opportunities for Market

The emergence of e-commerce has transformed the way people shop and purchase beauty products. The upsurging penetration of smartphones and the internet, increasing purchasing power of consumers, quick access to emerging technologies, and convenience provided by online retail shopping platforms are among the major factors bolstering the e-commerce industry. According to the US Department of Commerce Retail Indicator Division, e-commerce sales reached US$ 870 billion in the US in 2021, up by 14.2% from 2020. As per the US Census Bureau of the Department of Commerce, the estimate of retail e-commerce sales in the US for the first quarter of 2024, adjusted for seasonal variation, was US$ 289.2 billion, an increase of 2.1% from the fourth quarter of 2023. With the rise in the e-commerce sector, the sales of beauty products from online platforms are also growing.

Eyelash Adhesives Market Report Segmentation Analysis

Key segments that contributed to the derivation of the eyelash adhesives market analysis are type and distribution channel.

• Based on type, the eyelash adhesives market is bifurcated into strip lash adhesives and individual lash adhesives. The strip lash adhesives segment held a larger market share in 2023.
• In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held a significant share of the market in 2023.

Eyelash Adhesives Market Share Analysis by Geography

The geographic scope of the eyelash adhesives market report is mainly divided into five regions—North America, Asia Pacific, Europe, the Middle East & Africa, and South & Central America.

North America dominates the eyelash adhesives market. North America is one of the prominent regions comprising strong and developed economies such as the US, Canada, and Mexico. The eyelash adhesives market in North America is growing significantly owing to the rapidly expanding cosmetic industry and the emerging trend of wearing eye makeup among women in the region. The rising number of makeup studios, beauty clinics, and salons in the region owing to a growing trend of makeup among women also propels the regional market growth. Eye makeup product sales are rapidly growing in the US as compared to the sales of other cosmetic products.

Over the past few years, social media has been playing a key role in influencing the lifestyles of consumers. Many influencers on YouTube, Instagram, Pinterest, and other social media platforms upload video tutorials on makeup, especially eye makeup. This is one of the crucial factors driving the demand for eyelash extensions across the region. Additionally, the rising working women population has prominently contributed to the growing sales of cosmetic and beauty products. All these factors drive the demand for eyelash adhesives across North America. The presence of a significant number of key players such as H.B. Fuller Company, Gladgirl, True Glue, and Cartel Lash and Supply Co in countries, including the US and Canada, fuels the growth of the North America eyelash adhesives market. 

Eyelash Adhesives Market Report Scope

Eyelash Adhesives Market News and Recent Developments

The eyelash adhesives market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A key recent development in the eyelash adhesives market is mentioned below:

• Ex-Import Pty Ltd released Strong Hold in response to lifters who needed a stronger hold on stubborn/strong lashes. The Strong Hold has a 10% extra hold than the Original, along with the addition of Biotin and Keratin to support the hair structure as it's being chemically processed. (Source: Company Website, October 2022)

Eyelash Adhesives Market Report Coverage and Deliverables

The "Eyelash Adhesives Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Eyelash adhesives market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Eyelash adhesives market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter's Five Forces and SWOT analysis
• Eyelash adhesives market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the eyelash adhesives market
• Detailed company profiles