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The Europe and South America mobile wallet and payment market size was valued at US$ 3.1 billion in 2023 and is expected to reach US$ 21.1 billion by 2031. The market is estimated to record a CAGR of 27.1% from 2023 to 2031. The expansion of the e-commerce industry is expected to be a significant trend in the market.
Europe and South America Mobile Wallet and Payment Market Analysis
Mobile wallet payment enables users to make financial transactions using smartphones, tablets, or other mobile devices. It allows users to send money or make payments through apps through methods such as cards, UPI, and QR codes (scanned mobile devices). Mobile payments involve securely communicating information between a mobile device and a merchant's payment system. This can be accomplished through NFC (i.e., Near-Field Communications), which allows contactless payments by tapping the cards against a suitable payment terminal. The mobile wallet and payment market has evolved dramatically over time. It began with simple SMS-based payment systems and has progressed to incorporate modern technologies such as NFC and biometrics for secure authentication. The implementation of UPI (i.e., Unified Payments Interface) has transformed mobile wallets and payments by allowing users to make smooth peer-to-peer transactions directly from bank accounts. The future of the mobile wallet and payment market is highly promising owing to continuous advancements in technologies, ease of use, and reinforcement of security measures. The emergence of mobile app payment gateways such as the Razorpay mobile app has allowed businesses to easily and securely accept UPI payments, NFC payments, and payments via POS terminals. Moreover, the evolution of the digital transactions landscape allows continuous progress in the Europe and South America mobile wallet and payment market
Europe and South America Mobile Wallet and Payment Market Overview
A mobile wallet is a type of virtual wallet that contains credit card, debit, loyalty card information, tickets, and other digital assets. It is accessed through an app installed on mobile devices such as smartphones or tablets. A mobile wallet allows users to pay for everyday services directly from their smartphones or other mobile devices, eliminating the need to carry cash or cards. It is not only handy but also safer and faster and enables users to make contactless payments. Furthermore, wallets such as Google Pay and Apple Pay securely store credit card information and allow users to make payments both online and in stores. The rising demand for mobile wallets and payment reflects a substantial shift in financial transaction methods.
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Europe and South America Mobile Wallet and Payment Market: Strategic Insights
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We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Europe and South America Mobile Wallet and Payment Market: Strategic Insights
Naveen
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Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
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Europe and South America Mobile Wallet and Payment Market Drivers and Opportunities
Surging Demand for Contactless Payment Solutions Favors Market Growth
Contactless payment solutions have gained significant popularity in European and South American countries, as they eliminate the need to carry cash for making purchases. Contactless payments, which include NFC-based and QR code-based transactions, are becoming more popular among consumers in Europe and South America owing to their ability to accelerate financial transactions. The demand for quick, safe, and clean payment methods has surged significantly since the onset of the COVID-19 pandemic. These methods have transformed the checkout experience in both physical and digital stores, making transactions more convenient for consumers.
Government Initiatives and Support for Adoption of Mobile Wallet and Payment Solutions to Create Growth Opportunities in Market
Mobile wallet and payment solutions feature high accessibility, improve security, lower transactional costs, and accelerate payments for consumers and businesses. These solutions come with two-factor authentication (2FA), making transactions secure and seamless. Governments of different European and South American countries are taking initiatives to encourage the adoption of mobile wallets and payment solutions along with securing their businesses from financial risks by reducing additional financial costs. In March 2024, the European Commission (EU) implemented a new instant payments legislative proposal, which would be effective from December 2024 onward. Payment service providers in eurozone countries are expected to reach their first milestone nine months after the legislation goes into effect. The implementation of this instant payments legislation by the European Commission is likely to make transfers more secure and economical. The proposal mandates all payment service providers who offer regular euro credit transfers to enable immediate payments in the Single European Payments Area (SEPA).
Europe and South America Mobile Wallet and Payment Market Report Segmentation Analysis
Key segments that contributed to the derivation of the Europe and South America mobile wallet and payment market analysis are type, technology, and end user.
- Based on type, the market is categorized into remote and proximity. The proximity segment dominated the Europe and South America mobile wallet and payment market, with a larger share, in 2023.
- On the basis of technology, the market is divided into NFC, QR code, text-based, and others. The QR code segment dominated the market in 2023.
- Based on end user, the Europe and South America mobile wallet and payment market is segmented into personal and business. The personal segment dominated the market in 2023.
Europe and South America Mobile Wallet and Payment Market Share Analysis by Geography
The geographic scope of the Europe and South America mobile wallet and payment market report is mainly divided into two regions: Europe and South America. Europe dominated the market in 2023. The popularity of mobile payment and digital wallet services is on the rise in the region, with an upsurge in the involvement of internet users in online shopping. At present, laptops and desktop computers are the primary devices utilized for making purchases on the Internet; however, there is a prominent trend of using mobile devices such as smartphones and tablets for making these purchases. Further, the number of Europeans who are likely to conduct online transactions through their mobile devices is estimated to rise, propelling the demand for mobile payments and digital wallet solutions. Globally used e-wallets such as PayPal, Apple Pay, and Google Wallet have a significant market in Europe. However, local startups are quickly emerging rapidly to challenge these international giants. The use of digital wallets is also increasing with the growing consumer preference for making digital payments to complete cross-border transactions.
Europe and South America Mobile Wallet and Payment Market Report Scope
Europe and South America Mobile Wallet and Payment Market News and Recent Developments
The Europe and South America mobile wallet and payment market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes critical corporate publications, association data, and databases. A few of the developments in the market are listed below:
- Samsung Electronics Co Ltd announced a partnership on a newly launched Mastercard program—Wallet Express. The service provides banks and card issuers with a swift and cost-effective means of expanding their digital wallet offerings. (Source: Samsung Electronics Co Ltd, Press Release, December 2023)
- Samsung Electronics Co Ltd announced the availability of Samsung Wallet in eight new markets—Australia, Brazil, Canada, Hong Kong, India, Malaysia, Singapore, and Taiwan. Samsung Wallet is a secure, go-everywhere app to conveniently organize and use daily essentials. (Source: Samsung Electronics Co Ltd, Press Release, January 2023)
Europe and South America Mobile Wallet and Payment Market Report Coverage and Deliverables
The "Europe and South America Mobile Wallet and Payment Market Size and Forecast (2020–2030)" report provides a detailed analysis of the market covering below areas:
- Europe and South America mobile wallet and payment market size and forecast at regional and country levels for all the key market segments covered under the scope
- Europe and South America mobile wallet and payment market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST and SWOT analysis
- Europe and South America mobile wallet and payment market analysis covering key market trends, regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Europe and South America Mobile Wallet and Payment market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The market is expected to reach a value of US$ 21.10 billion by 2031.
Surging demand for contactless payment solutions and government initiatives and support for adoption of mobile wallet and payment solutions are driving the market growth.
The market is anticipated to expand at a CAGR of 27.1% during 2023-2031.
Google, Inc., Apple, Inc., American Express, PayPal Holdings, and Samsung Pay are major players in the market.
Expansion of e-commerce industry is a key trend in the market.
The List of Companies - Europe and South America Mobile Wallet and Payment Market
- Apple Inc
- Alphabet Inc
- AT&T Inc
- PayPal Holdings Inc
- Mastercard Inc
- Samsung Electronics Co Ltd
- American Express Co
- Visa Inc
- ACI Worldwide Inc
- Thales SA
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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