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The biscuits and cookies market is projected to reach US$ 120.15 billion by 2031 from US$ 87.39 billion in 2023. The market is expected to register a CAGR of 4.1% during 2023–2031. The growing demand for gluten-free and low/no sugar biscuits and cookies is likely to bring new trends into the market during the forecast period.
Biscuits and Cookies Market Analysis
Increasing consumer interest in premium options and the growing trend toward indulgence in comfort foods are major factors contributing to the biscuits and cookies market growth. Rising disposable income and increasing demand for indulgent and premium food products propel the growth of the biscuits and cookies market. The expansion of e-commerce platforms and the growing influence of international brands have further bolstered the demand for biscuits and cookies. In addition, as more people migrate to urban areas and adopt a busier lifestyle, there is a growing demand for ready-to-eat and convenient food products.
Biscuits and Cookies Market Overview
Biscuits and cookies are small, heated food items made with flour, sugar, oil, and other ingredients such as chocolate, oats, raisins, almonds, cashews, and pistachios, along with additional ingredients such as nuts and seeds. Biscuits and cookies are primarily sold through bread shops and online retail channels; they can also be sold through hypermarkets, general stores, and superstores. Biscuits and cookies are a popular breakfast meal due to their high nutritional value, including fats, fibers, and carbohydrates. The growth of the global biscuits and cookies market is driven by the increasing demand for convenience snacking and the availability of healthy biscuit options.
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Biscuits and Cookies Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Biscuits and Cookies Market: Strategic Insights
Shejal
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Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
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Biscuits and Cookies Market Drivers and Opportunities
Strategic Initiatives by Key Players
Various industry players have undertaken strategic initiatives to strengthen their positions and capitalize on emerging opportunities. Mergers and acquisitions are prominent strategic initiatives key players adopt to consolidate market share and expand their product portfolios. For instance, in August 2024, Cerealto UK acquired Hill Biscuits, marking an exit for its long-time private equity investor, LDC. Also, partnerships and collaborations are other strategies utilized by biscuit and cookie manufacturers to leverage complementary strengths and resources. By partnering with retailers, distributors, or other food industry players, biscuit and cookie producers can enhance their distribution networks, increase brand visibility, and access new sales channels. For instance, in June 2024, Mondel?z International and Lotus Bakeries partnered to manufacture and sell biscuits in India. Under a dual-pronged initiative, US confectionery and snacking giant Mondelez will manufacture, market, and distribute Biscoff biscuits in India from its existing production network. Major players are investing heavily in marketing and branding to build stronger customer loyalty. Digital marketing campaigns, influencer collaborations, and targeted advertising are increasingly being used to engage with younger consumers and promote new product launches. For instance, in November 2023, Fox's Burton invested in a multi-million-dollar marketing campaign for Maryland cookies. The company launched a 360-marketing campaign, including social and in-store campaigns and a new TV advert, as it debuted new-look packaging.
Proliferation of E-Commerce
The proliferation of e-commerce is expected to present a significant opportunity for growth of the global biscuits and cookies market. With the increasing popularity and convenience of online shopping, e-commerce platforms provide biscuits and cookies producers with a direct channel to reach consumers worldwide. By leveraging e-commerce platforms, biscuit and cookie manufacturers can overcome traditional barriers to entry, such as geographic limitations and distribution challenges, and tap into new markets beyond their local regions. As consumers increasingly shift toward online shopping for convenience, the biscuits and cookies market is poised to benefit from greater visibility and wider product availability. According to Agriculture Canada, in the US, grocery e-commerce sales grew 26.4% annually from 2019 to 2023. E-commerce platforms offer biscuit and cookie producers the flexibility to showcase their products and communicate directly with consumers, enhancing brand visibility and customer engagement. Additionally, e-commerce allows biscuit and cookie producers to gather valuable insights into consumer preferences and market trends through data analytics, enabling them to tailor their product offerings and marketing strategies accordingly.
Biscuits and Cookies Market Report Segmentation Analysis
Key segments that contributed to the derivation of the biscuits and cookies market analysis are product type, category, and distribution channel.
- Based on product type, the market is bifurcated into biscuits and cookies. The biscuits segment is subsegmented into sweet plain biscuits, savory biscuits, coated biscuits, filled sandwich biscuits, wafer biscuits, and other biscuits. The cookies segment is further segmented into chocolate chip cookies, shortbread cookies, butter cookies, filled sandwich cookies, and other cookies. The biscuits segment held a larger share of the market in 2023.
- In terms of category, the market is bifurcated into sugar-free and conventional. The conventional segment dominated the market in 2023.
- Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The online retail segment dominated the market in 2023.
Biscuits and Cookies Market Share Analysis by Geography
The geographic scope of the biscuits and cookies market is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
Biscuits and cookies are increasingly popular in Asia Pacific. The market offers a wide variety of biscuits and cookies, including classic plain, chocolate, gluten-free options, and varieties infused with various fruits and flavors. This diverse range of options aims to cater to consumers' tastes and preferences. The Asia Pacific biscuits and cookies market is expanding rapidly due to the growing consumer interest in snacking options and the increasing demand for convenient, ready-to-eat food products. A rise in disposable income, rapid urbanization, and improved living standards propel the biscuits and cookies market growth. Consumers are seeking healthier and more nutritious food items, leading to increased demand for low-sugar, gluten-free, and high-fiber biscuits and cookies. Moreover, the rising popularity of premium products, growing demand for artisanal biscuits and cookies, and increasing availability of plenty of flavors in biscuits and cookies are expected to create lucrative opportunities for the market. Several international and domestic players in the biscuits and cookies market are adopting strategic initiatives such as partnerships, collaborations, expansions, and product launches to cater to the increasing consumer demand for biscuits and cookies in the region. For instance, in June 2024, Universal Robina Corp expanded Munchy's cookies and biscuits into Southeast Asia after integrating its acquisition into its Malaysian unit.
Biscuits and Cookies Market Report Scope
Biscuits and Cookies Market News and Recent Developments
The biscuits and cookies market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A recent key development in the biscuits and cookies market is mentioned below:
- Reliance and General Mills partnered to enter the snacking market, further expanding RCPL's portfolio in India's packaged consumer goods market. (Source: General Mills Inc, Press Release, May 2023)
Mondel?z International launched eight non-HFSS products across biscuits, confectionery, and drinking chocolate, aiming to offer a diverse range of snacking options without high fat, salt, or sugar (HFSS) from popular brands like belVita, Cadbury Drinking Chocolate, Maynards Bassetts, and The Natural Confectionery Company. (Source: Mondel?z International Inc, Press Release, August 2022)
Biscuits and Cookies Market Report Coverage and Deliverables
The "Biscuits and Cookies Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:
- Biscuits and cookies market share and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Biscuits and cookies market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed Porter's Five Forces and SWOT analysis
- Biscuits and cookies market covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the biscuits and cookies market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Europe accounted for the largest share of the market in 2023.
A rise in demand for various flavored biscuits and strategic initiatives by key players are major factors contributing to the growth of the market.
The growing demand for gluten-free and low/no sugar biscuits and cookies is likely to emerge as a key trend in the market in the future.
General Mills Inc, Pladis Foods Ltd, Mondelez International Inc, Ferrero International SA, Burton's Biscuit Co, Nestle SA, J M Smucker Co, Still Sweet LLC, ITC Ltd, Lotus Bakeries NV, Campbell Soup Co, Parle Products Pvt Ltd, Galletas Gullon SA, UNIBIC Foods India Pvt Ltd, and Britannia Industries Ltd are a few of the key players operating in the biscuits and cookies market.
The market size is projected to reach US$ 120.15 billion by 2031.
The List of Companies - Biscuits and Cookies Market
- General Mills Inc
- Pladis Foods Ltd
- Mondelez International Inc
- Ferrero International SA
- Burton's Biscuit Co
- Nestle SA
- J M Smucker Co
- Still Sweet LLC
- ITC Ltd
- Lotus Bakeries NV
- Campbell Soup Co
- Parle Products Pvt Ltd
- Galletas Gullon SA
- UNIBIC Foods India Pvt Ltd
- Britannia Industries Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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