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The Africa mobile value added services and wholesale voice carrier market size was valued at US$ 2.93 billion in 2023 and is expected to reach US$ 5.49 billion by 2031; it is estimated to record a CAGR of 8.3% from 2025 to 2031. The growing importance of over-the-top services is likely to bring new market trends.
Africa Mobile Value Added Services and Wholesale Voice Carrier Market Analysis
Growing number of mobile subscribers in Africa, increasing adoption of VoIP services, and rising demand for digital content drive the Africa mobile value-added services and wholesale voice carrier market growth. Moreover, expanding 5G/6G networks and rising usage of mobile money and fintech solutions are expected to create various opportunities for regional market growth.
Africa Mobile Value Added Services and Wholesale Voice Carrier Market Overview
Mobile value-added services play a pivotal role in the telecommunications industry, expanding beyond conventional voice calls, SMS, and data offerings. Mobile value-added services enrich the user experience, increase top-line revenue, and enhance profit margins. Mobile value-added services are mobile content offers that can be one-time and subscription-based payment content in affiliate marketing. Employing mobile value-added services offers can prove a cost-effective strategy for businesses to promote themselves on various channels, including SMS, email, social media, and mobile applications. Mobile value-added services can enhance the customer experience by offering additional features and services.
Wholesale voice carrier is a solution that provides bulk voice call services, allowing companies to communicate internationally and domestically at reduced costs. Wholesale voice carrier involves call routing and VoIP technology, highlighting significant benefits and scalable solutions. One of the primary benefits of wholesale voice carriers is the significant cost savings they offer compared to traditional telecommunications methods, driven by competitive pricing and efficient operational management. By leveraging the advantages of wholesale voice services, businesses can access lower call rates that dramatically reduce communication expenses. This is primarily because wholesale providers operate on a larger scale, allowing them to negotiate better deals with underlying carriers.
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Africa Mobile Value Added Services and Wholesale Voice Carrier Market: Strategic Insights
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We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Africa Mobile Value Added Services and Wholesale Voice Carrier Market: Strategic Insights
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Africa Mobile Value Added Services and Wholesale Voice Carrier Market Drivers and Opportunities
Growing Number of Mobile Subscribers in Africa
The mobile industry is continuously bringing connectivity to people in Africa and investing in network capacity and coverage expansion to help people interact with the communities and environment around them. According to the report of the Global System for Mobile Communications Association (GSMA), in Africa, 40% of the adult population was connected to mobile internet services in 2021. Further, 515 million people subscribed to mobile services in Africa by the end of 2021, which represented 46% of the population and an increase of nearly 20 million from 2020. Approximately 100 million new subscribers are expected by 2025, taking the total number of subscribers to 613 million, which is 50% of the region's population. The two most populated countries, including Ethiopia and Nigeria, are expected to account for about a third of new subscribers by 2025. The increasing number of mobile subscribers is creating a large demand for mobile value-added services. These services, including short message service (SMS) and multimedia messaging service (MMS), mobile email and IM, location-based services, mobile money, and mobile advertising, are becoming essential as more people gain access to mobile technology.
The expansion of mobile networks facilitates better connectivity, which is crucial for wholesale voice services that rely on robust infrastructure to handle increased call volumes. Also, with a rising number of mobile subscribers, especially in emerging markets, there is a greater volume of international and inter-operator voice traffic. Wholesale carriers benefit from this increased demand for efficient and cost-effective routing of voice calls across borders and networks. Further, in the African region with rapidly growing mobile penetration, wholesale carriers are essential to maintain network interconnectivity and allow users to make affordable international calls, driving growth in wholesale voice traffic. Therefore, the growing number of mobile subscribers is boosting the demand for mobile value-added services and wholesale voice carrier services.
Growing Adoption of VoIP Services
Telemarketing, customer service, and call center operations in South Africa are growing due to the established and ever-expanding network of fiber optic cables used for voice-over-internet protocol (VoIP) calls. Every year, more African enterprises are shifting from traditional copper landlines to VoIP telephony due to the vast improvements in call quality and reliability. According to the report of SEACOM, cloud voice services are growing by 12% in South Africa every year as a result of higher cloud adoption and digital transformation initiatives. VoIP plays a significant role in omnichannel and unified communications for enterprises, which have become preferred communications models for many successful companies. Also, the number of people who are able to access the web in South Africa is rapidly growing, allowing African businesses and individuals to install the VoIP solution. According to the report of The New Wave, ~30% of the South African population was able to connect online in 2023. VoIP improves existing IP networks, reducing the need for expensive infrastructure investments. This cost advantage boosts adoption and leads to a greater volume of voice traffic for wholesale carriers. Moreover, the increase in international call center contracts, particularly from the UK and the US, has contributed to this growth, as South Africa offers cost-effective solutions. VoIP services enable much cheaper international calling than traditional telephone networks, which is crucial in Africa, due to high cost sensitivity. This attracts more consumers and businesses to adopt VoIP, increasing traffic for wholesale voice carriers that route these calls. Thus, the rising adoption of VoIP services across Africa fuels the demand for wholesale voice carriers in the country, contributing to the market growth.
Africa Mobile Value Added Services and Wholesale Voice Carrier Market Report Segmentation Analysis
The key segment that contributed to the derivation of the Africa mobile value added services and wholesale voice carrier market analysis is service type.
- Based on service type, the Africa mobile value-added services and wholesale voice carrier market is bifurcated into mobile value-added services and wholesale voice carrier services. The mobile value-added services segment dominated the market in 2023.
- In terms of mobile value-added services, the market is sub-segmented into mobile money, mobile advertising, short message service (SMS) and multimedia messaging service (MMS), mobile email and IM, location-based services, and others. The mobile money segment dominated the market in 2023.
- In terms of wholesale voice carrier services, the Africa mobile value-added services and wholesale voice carrier market is divided into voice termination, interconnect billing, and fraud management. The voice termination segment dominated the market in 2023.
Africa Mobile Value Added Services and Wholesale Voice Carrier Market Share Analysis by Geography
The Africa mobile value added services and wholesale voice carrier market is segmented into Nigeria, South Africa, Kenya, Tanzania, DRC, Uganda, Madagascar, Niger, Malawi, Zambia, Chad, Rwanda, Congo B, Gabon, Seychelles, and the Rest of Africa. Mobile connectivity in Africa continues to drive digital transformation and socioeconomic advancements. According to the GSMA report, in Africa, there were 489 million unique mobile subscribers in 2023, indicating a 43% penetration rate. Across Africa, mobile phones are the primary means of communication and accessing the internet. As more affordable smartphones enter the market and network infrastructure improves, 4G and 5G expansion is growing. According to the same report, in 2023, the adoption of 4G accelerated, partially driven by the growing demand for faster internet speeds among younger consumers. Over the next five years, the adoption will more than double to 45% in the region. 5G momentum is also increasing; however, the initial focus for 5G deployment is on industrial locations and urban areas, where there is a greater need for the technology. In 2030, 5G is expected to contribute US$ 11 billion to the economy of sub-Saharan Africa, accounting for more than 6% of the overall economic impact of mobile. The demand for enhanced services through mobile value-added services and wholesale voice carriers has grown. Consumers seek out services that go beyond essential voice and text, such as entertainment (music, video streaming), education, mobile health (mHealth), and financial services (mobile money). For example, in countries such as Kenya and Nigeria, mobile money platforms, such as M-Pesa and Airtel Money, have revolutionized the way people transfer funds and make payments, embedding mobile financial services within the daily lives of millions. These factors are increasing the demand for mobile value-added services, where services are mixed with traditional telecom offerings, contributing to the higher demand for data and value-added features.
Africa Mobile Value Added Services and Wholesale Voice Carrier Market Report Scope
Africa Mobile Value Added Services and Wholesale Voice Carrier Market News and Recent Developments
The Africa mobile value added services and wholesale voice carrier market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Africa mobile value added services and wholesale voice carrier market are listed below:
- International Finance Corporation (IFC) provided new financing to three of Airtel Africa plc's subsidiaries with the aim of bringing high-speed mobile connectivity to more than 37 million subscribers in sub-Saharan Africa. IFC's US$ 200 million loan supports the expansion and modernization of Airtel Africa's network, as well as further investment into its distribution infrastructure, with a continued focus on rural areas.
[Source: International Finance Corporation (IFC), Press Release, 2024]
- Pan-African operator Orange's Burkinabé unit chose Vox Solutions as the international application-to-person (A2P) short message service (SMS) and voice gateway for traffic into its network. This partnership guarantees a secure and dependable transmission of A2P messages to Orange Burkina Faso's clients and international enterprises.
(Source: Orange, Press Release, 2024)
Africa Mobile Value Added Services and Wholesale Voice Carrier Market Report Coverage and Deliverables
The "Africa Mobile Value Added Services and Wholesale Voice Carrier Market Size and Forecast (2021–2031)" provides a detailed analysis of the market covering the areas mentioned below:
- Africa mobile value added services and wholesale voice carrier market size and forecast at country levels for all the key market segments covered under the scope
- Africa mobile value added services and wholesale voice carrier market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST and SWOT analysis
- Africa mobile value added services and wholesale voice carrier market analysis covering key market trends, regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Africa mobile value added services and wholesale voice carrier market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The incremental growth expected to be recorded for the Africa mobile value added services and wholesale voice carrier market during the forecast period is US$ 2.56 billion.
The Africa mobile value added services and wholesale voice carrier market is expected to reach US$ 5.49 billion by 2031.
The key players holding majority shares in the Africa mobile value added services and wholesale voice carrier market are Tata Communications, Orange SA, Airtel Africa, MTN Group Management Services (Pty) Ltd, and Safaricom.
Growing importance of over-the-top services, which is anticipated to play a significant role in the Africa mobile value added services and wholesale voice carrier market in the coming years.
Growing number of mobile subscribers in Africa, growing adoption of VoIP services, and increasing demand for digital content are the major factors that propel the Africa mobile value added services and wholesale voice carrier market.
The Africa mobile value added services and wholesale voice carrier market was estimated to be US$ 2.93 billion in 2023 and is expected to grow at a CAGR of 8.3% during the forecast period 2023 - 2030.
The List of Companies - Africa Mobile Value Added Services and Wholesale Voice Carrier Market
- Orange SA
- Tilil Technologies
- Pearl Systems Zambia Limited
- Cellfind (Pty) Ltd
- Safaricom Limited
- ALXTEL
- Airtel Africa Plc
- Teltac Worldwide
- AfriCallShop
- Tata communication Ltd
- AstraQom International
- AT&T Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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