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[Research Report] The 3D audio market was valued at US$ 6.28 billion in 2022 and is anticipated to reach US$ 19.07 billion by 2030; it is estimated to record a CAGR of 14.9% from 2022 to 2030.
3D Audio Market Analyst Perspective:
The continuous developments in the media & entertainment sector and the introduction of modern AV technologies fuels the growth of the 3D audio market. The 3D audio manufacturers are focusing on the incorporation of sound-mix technology in hardware to offer enhanced music (sound) to listeners in a 3D space. Also, the proliferation of the gaming industry is boosting the 3D audio market. Moreover, the growing inclination toward online 3D music streaming offers a lucrative opportunity to the 3D audio market players. Furthermore, many companies operating in the 3D audio market are involved in product development. For instance, in February 2023, Agora, Inc., a pioneer and leading platform for real-time engagement APIs, announced the launch of Agora 3D Spatial Audio; it is a solution that enables developers to add dynamic, immersive audio in real-time digital experiences. Similarly, in January 2022, Audioscenic partnered with Razer and THX to launch a Desktop Soundbar with 3D Beamforming Technology and Head-Tracking AI. Thus, the growing innovation by the market players is fueling the growth of the 3D audio market.
3D Audio Market Overview:
A 3D audio sound system is an acoustic system utilized to provide sound in a three-dimensional space to the users. The 3D audio effect is a pattern of different sound effects constructed by 3D speaker arrays, stereo speakers, headphones, and surround-sound speakers. These systems are installed in an extensive range of applications, such as mobile devices, gaming consoles, AR/VR-based audio systems, home theater systems, etc. In addition, industries such as automobiles, consumer electronics, and media & entertainment are implementing 3D audio systems to offer enhanced 3D sound experience and real-time visualization to its users.
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3D Audio Market: Strategic Insights
Market Size Value in US$ 6.28 billion in 2022 Market Size Value by US$ 19.07 billion by 2030 Growth rate CAGR of 14.9% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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3D Audio Market: Strategic Insights
| Market Size Value in | US$ 6.28 billion in 2022 |
| Market Size Value by | US$ 19.07 billion by 2030 |
| Growth rate | CAGR of 14.9% from 2022 to 2030 |
| Forecast Period | 2022-2030 |
| Base Year | 2022 |
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Market Driver:
Rise in Use of HRTF in Media & Entertainment Sector Fuels 3D Audio Market Growth
The use of advanced technologies such as head-related transfer functions (HRTF) is growing in the media & entertainment industry. Players in the global 3D audio market are working on merging the HRTF technology for improved user experience. When watching movies on smartphones with earphones, 3D audio is more immersive than 2D audio. In the film industry, HRTF integration simulates 3D audio when mirrored sounds reach the ears from multiple directions through various speakers located on all four sides of a space. The HRTF is implemented for a wide range of sound devices, including headphones, to provide a distinct surround sound impression. Consumers are increasingly interested in installing home theater systems that take advantage of the experience offered by HRTF. A certification called Dolby Digital is given to consumers using HRTF, which is based on surround sound effects. HRTF processing is also emulated using software without the use of any external hardware to produce surround sound.
Furthermore, headphone manufacturers are investing in products that integrate HRTF technology to provide users with the greatest 3D auditory environment. In January 2023, JBL expanded its new JBL Quantum Series headsets. After the success of its first wireless gaming headset—the JBL Quantum TWS, the company also launched the next installment in the series—the JBL Quantum TWS Air. Therefore, the constant rise in the use of HRTF in media & entertainment sector fuels the growth of the 3D audio market.
Segmentation and Scope:
The 3D audio market is segmented on the basis of component, end use industries, and geography. Based on component, the market is segmented into hardware, software, and services. The hardware segment is further segmented into loudspeakers, headphones, microphones, and others. Based on end use industries, the market is segmented into consumer, automotive, media & entertainment, gaming, and commercial. Additionally, based on geography, the market is segmented into Europe, North America, the Middle East & Africa (MEA), Asia Pacific (APAC), and South America (SAM).
Segmental Analysis:
Based on component, the 3D audio market is segmented into hardware, software, and services. Loudspeakers, headphones, Bluetooth speakers, microphones, sound bars, and other hardware sound systems are included in the hardware sector. Binaural sound systems are used in 3D audio hardware to acquire, process, and playback audio waves. The 3D audio hardware system's purpose is to provide the listener with an auditory experience that replicates real life. Additionally, 3D audio recordings are made using two microphones. The microphones collect sound in two channels at the same time. Software modifies the recording to imitate the tiny signal fluctuations that occur when each ear transmits messages to the brain, and the concept is referred to as biomimicry. Unlike surround sound, which necessitates the use of several external speakers to provide directional audio sources, 3D audio can be experienced through headphones only.
3D Audio Market Regional Analysis:
The global 3D audio market is categorized into North America, Europe, MEA, APAC, and SAM. In 2022, Asia Pacific held the largest share in the 3D audio market, followed by Europe and America. Further, APAC is expected to record the highest CAGR during the forecast period. The 3D audio market growth in APAC is attributed to the presence of various consumer electronics manufacturers, automobile manufacturers, and the entertainment industry in the region, which generate huge demand for amplifiers. Further, the rising use of consumer electronics such as television sets and smartphones, elevating disposable income levels, growing adoption of smart and advanced devices, and the presence of local 3D audio providers are a few factors boosting the growth of the market in the region. China holds the largest share in the 3D audio market in APAC owing to its high production capabilities and low labor costs.
3D Audio Market Key Player Analysis:
Barco NV; Dolby Laboratories Inc; Auro Technologies; Sound Particles S.A.; XPERI HOLDING CORPORATION; Waves Audio Ltd; Sennheiser electronic GmbH & Co. KG; Fraunhofer; VisiSonics; and THX Ltd are the key 3D audio market players profiled in the report.
3D Audio Market Report Scope
3D Audio Market Recent Developments:
The 3D audio market players highly adopt inorganic and organic strategies. A few recent key market developments are listed below:
- In 2023, CEVA acquired Spatial Audio Business from VisiSonics to expand its application software portfolio for embedded systems targeting wearables and other consumer IoT markets.
- In 2023, Xperi Inc. announced a partnership with LG Electronics to integrate DTS:X immersive audio technology into LG’s latest OLED and Premium LCD TVs. DTS, Inc.—a wholly owned subsidiary of Xperi Inc.—is dedicated to making the world sound better through its pioneering audio solutions for mobile, home, and cinema, among others.
- In 2023, NEWAURO BV, one of the leading providers of immersive sound technology for next-generation home entertainment systems, showcased its new soundbar system platform at the Consumer Electronics Show in Las Vegas. The fully integrated solution includes the newest Auro-Scene speaker virtualization technology. It enables device manufacturers to build advanced soundbar systems ranging from stereo to 7.1.4, including support for configurable satellite speakers.
- In 2023, Dolby Laboratories, one of the leaders in immersive entertainment experiences, unveiled its latest innovation in immersive audio—Dolby Atmos FlexConnect. TCL, a world-leading TV brand, will be the first to implement Dolby Atmos FlexConnect in its 2024 TV lineup.
- In 2022, THX Ltd., and VisiSonics, a leader in 3D spatial audio technologies that enhance end-users’ performance and optimize acoustic environments, announced that THX has licensed certain 3D audio and personalization technologies from VisiSonics and is incorporating them into its products. VisiSonics technologies are being utilized in THX Spatial Audio tools for game developers and music producers and advance THX audio personalization for headset manufacturers.
- In 2021, Dolby Laboratories announced that Dolby Atmos will be part of Lucid Air’s new 21-speaker Surreal Sound system, providing a truly immersive listening experience along with enhanced in-car active audio safety features.
- In 2021, Auro Technologies announced that Yamaha will offer its AURO-3D 3D audio format on its newest AVENTAGE AV Receiver systems.
- In 2021, AURO Technologies has released the AURO-3D Creative Tools Suite 3.0. The latest version of the Creative Tools Suite provides a whole host of new features. The process of accessing all the main features of the Creative Tools Suite becomes simpler, allowing smooth working in AURO-3D.
- In 2021, Fraunhofer IIS, the primary developer of the MPEG-H 3D Audio standard, announced that Sony Corporation (Sony) licensed Fraunhofer’s MPEG-H 3D Audio Baseline Profile Decoder software and joined the MPEG-H Trademark Program.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component, and End Use Industries
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The US is holding the major market share of 3D audio market in 2022.
The rise in use of HRTF in media & entertainment sector and proliferation of gaming industry are the drivers for the 3D audio market.
The global market size of 3D audio market by 2030 will be US$ 19.07 billion.
The key players, holding majority shares, in 3D audio market includes Dolby Laboratories Inc, Auro Technologies, SONY ELECTRONICS INC., Sennheiser electronic GmbH & Co. KG, and Fraunhofer
The use of 3D audio in podcasts can be one of the trends of the 3D audio market.
India is anticipated to grow with the highest CAGR over the forecast period.
The List of Companies - 3D Audio Market
- Barco NV
- Dolby Laboratories Inc
- Auro Technologies
- Sound Particles S.A.
- XPERI HOLDING CORPORATION
- Waves Audio Ltd.
- Sennheiser electronic GmbH & Co. KG
- Fraunhofer
- VisiSonics
- THX Ltd
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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