Frozen Vegetables Market is expected to reach US$ 46.05 Billion by 2031

Increasing Preference for Plant-Based Diets Bolster Frozen Vegetables Market Growth

According to our latest study on "Frozen Vegetables Market Size and Forecast (2021–2031), Global and Regional Growth Opportunity Analysis – by Type, Category, and End User," the market was valued at US$ 32.27 billion in 2023 and is expected to reach US$ 46.05 billion by 2031; it is estimated to register a CAGR of 4.5% from 2023 to 2031. The report highlights key factors driving the market growth and prominent players along with their developments in the market. Apart from growth drivers, the report covers the frozen vegetables market trends and their foreseeable impact during the forecast period.

For storage and transportation, frozen vegetables maintain a temperature below the freezing point until they are ready to eat. Frozen vegetables include corn, peas, broccoli, cauliflower, carrots, beans, etc. These vegetables undergo several processing steps. In producing frozen vegetables, fresh vegetables are firstly harvested, briefly cooked in boiling water, and then quickly frozen to preserve their flavor, texture, and nutrients. Freezing is considered one of the best methods of preserving food as it maintains the product's shelf life, taste, and nutritional value. Freezing stops the growth of microorganisms and slows down the chemical and enzymatic reactions in food. In the food processing application, frozen vegetables offer several advantages, such as cost efficiency, convenience, variety and flexibility, flavor retention, nutrient retention, extended shelf life, etc.

Frozen Vegetables Market Breakdown – by Region

The demand for frozen vegetables is growing across the globe, where regions such as Europe, Asia Pacific, and South & Central America have witnessed a rise in the popularity of vegetarian and vegan lifestyles. In developed regions such as Europe and North America, the increasing preference for plant-based diets is influenced by cultural and religious factors and rising awareness about the health benefits of vegetable consumption. Frozen vegetables are considered versatile ingredients in plant-based meals and snacks. Frozen vegetables, such as okra, peas, green beans, etc., are commonly used in pie, lasagna, soup, stews, and side dishes, providing households with convenient options to prepare nutritious meals at home. Frozen spinach, broccoli, and kale are convenient additions to stir-fries, soups, and pasta dishes. Frozen vegetables can be added to meals anytime, regardless of seasonal availability. These vegetables are convenient and nutritious options for consumers seeking to adopt healthier and more sustainable dietary habits, thereby catering to flexitarian, vegetarian, and vegan consumers' preferences. Thus, the increasing preference for plant-based diets drives the frozen vegetables market.

In regions such as North America and Europe, where the busy lifestyles of consumers often lead to an increased reliance on convenient food options, frozen vegetables offer a practical solution for individuals striving to maintain a balanced diet. Frozen vegetables are perceived as nutritious alternatives to fresh produce, as they are harvested at peak growth and flash-frozen to retain essential nutrients, vitamins, and antioxidants. This perception propels the demand for frozen vegetables among health-conscious consumers looking to incorporate vegetables into their daily meals. As urbanization and changing lifestyles lead to dietary shifts, frozen vegetables provide a convenient way for consumers to maintain dietary traditions while adapting to modern demands. With rising concerns about food safety and access to fresh produce, frozen options offer a reliable and hygienic alternative, particularly in areas where access to fresh produce might be limited.

The trend of consuming a healthy diet is also reflected in the development of specialized products tailored to specific dietary preferences and wellness goals. Innovative packaging solutions and portion-controlled servings make it easier for consumers to manage their calorie intake and adhere to healthy eating guidelines. By leveraging this trend and offering a wide range of nutritious, convenient frozen vegetables, companies can tap into a growing market and position themselves as leaders in promoting health and wellness through frozen foods. Therefore, the rising inclination toward a healthy diet is expected to emerge as a prominent trend in the frozen vegetables market during the forecast period.

The frozen vegetables market analysis has been performed by considering the following segments: type, category, and end user. Based on type, the frozen vegetables market is segmented into corn cob, corn kernels, green peas, baby corn, carrot, cauliflower, green beans, spinach, broccoli, onions, brussels sprouts, mixed vegetables, and others. The mixed vegetables segment dominated the frozen vegetables market share in 2023. An increase in the adoption of frozen foods across the globe is a major factor in creating demand for frozen vegetables. The expansion of retail chains, the availability of frozen foods in supermarkets and hypermarkets, and online retail have made functional foods more accessible to a broad consumer base across the globe.

In terms of revenue, Europe held a significant frozen vegetables market share while, Asia Pacific is expected to register the highest CAGR during the forecasted period. In Europe, there is a growing emphasis on health and wellness, leading to an increased awareness about the importance of consuming a balanced diet, including vegetables. With busy lifestyles and limited time for meal preparation, frozen produce offers a convenient and accessible solution for individuals looking to incorporate more fruits and vegetables into their daily diets. Europe is one of the largest importers of frozen vegetables, especially frozen mixed vegetables and peas. With the growing preference for organic and vegan diets, the demand for several seasonal vegetables and fruits is high in Europe. The availability of fresh produce is impacted by factors such as spoilage during transportation and warehousing, lack of domestic production, and high prices. As per the CBI, Ministry of Foreign Affairs, Europe is the largest producer of frozen vegetables in the world, accounting for a significant share of internal trade in total imports. In the past five years, European imports of frozen vegetables from developing countries increased by 4% in volume, reaching ~422,000 metric tons in 2023. Thus, growing preference for convenient and healthy food and rising imports of frozen vegetables are a few factors that fuel the frozen vegetables market growth in the region. 

The frozen vegetables market forecast can help stakeholders plan their growth strategies. General Mills Inc, Bonduelle SA, McCain Foods Ltd, Grupo Virto, La Fe Foods, Alasko Food Inc., Dawtona Frozen, Ardo Foods NV, Seneca Foods Corp, Goya Foods Inc, Mondial Foods BV, Simplot Global Food, Hanover Foods, B&G Foods, and Mother Dairy Fruit & Vegetable Pvt. Ltd are among the prominent players profiled in the frozen vegetables market report. These market players are focusing on providing high-quality products to fulfill customer demand. They are also adopting strategies such as new product launches, capacity expansions, partnerships, and collaborations to stay competitive in the market.

The frozen vegetables market is segmented on the basis of type, category, end user, and geography. Based on type, the market is segmented into corn cob, corn kernels, green peas, baby corn, carrot, cauliflower, green beans, spinach, broccoli, onions, brussel sprouts, mixed vegetables, and others. In terms of category, the market is divided into organic and conventional. Based on end user, the market is segmented into food retail, food processing, and foodservice. The geographic scope of the frozen vegetables market report focuses on North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The North America frozen vegetables market is further segmented into the US, Canada, and Mexico. The market in Europe is subsegmented into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Asia Pacific frozen vegetables market is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the Middle East & Africa is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The frozen vegetables market in South & Central America is further segmented into Brazil, Argentina, and the Rest of South & Central America.

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