Deepfake AI Detection Market is expected to reach US$ 3,463.82 Million by 2031

Stringent Government Regulations to Fuel Deepfake AI Detection Market Growth During Forecast Period 

According to our latest study, "Deepfake AI Detection Market Size and Forecast (2021–2031), Global and Regional Share, Trend, and Growth Opportunity Analysis – by Component, Deployment, Enterprise Size, Industry Vertical, and Geography," the market was valued at US$ 213.24 million in 2023 and is expected to reach US$ 3,463.82 million by 2031; it is estimated to record a CAGR of 41.7% from 2023 to 2031. The report includes growth prospects owing to the current deepfake AI detection market trends and their foreseeable impact during the forecast period. 

Deepfake uses AI to change videos and images so that they look shockingly real. However, these videos are not authentic and can be used to spread misinformation with harmful consequences. As the potential for misuse of deepfake technology becomes increasingly apparent, governments worldwide are implementing strict laws and guidelines to combat the spread of synthetic media. In 2019, the Chinese government passed laws requiring individuals and organizations to disclose if the individuals or organizations used deepfake technology in videos and other media. The regulations also prohibit the distribution of deepfake without a clear indication that the content was artificially generated. In the US, the key laws or acts associated with deepfake technology include the DEFIANCE Act, Preventing Deepfake of Intimate Images Act, Take it Down Act, and Deepfake Accountability Act. Similarly, the Deepfake Task Force Act of US of 2023 aims to develop a comprehensive strategy to address deepfake threats. In September 2023, Yvette Clarke and Glenn Ivey introduced the Deepfake Accountability Act. This act mandates creators to digitally watermark deepfake content, including those who depict sexual content, criminal conduct, and foreign interference in an election. Thus, as governments continue to tighten regulations, the demand for sophisticated deepfake detection solutions is increasing, further propelling the deepfake AI detection market growth.  

Deepfake AI Detection Market Analysis — by Geography

Source: The Insight Partners Analysis

Sightengine, Clarity, FaceOnLive, Buster.Ai, SpoofSense, Facia.ai, Kroop AI, Reality Defender Inc., Au10tix, Microsoft, BioID, Sensity B.V., ValidSoft, Sentinel, HyperVerge Inc., DuckDuckGoose, McAfee Corp, deepfakedetector.ai, Attestiv Inc., and Intel Corporation are among the key players profiled in the deepfake AI detection market report. Several other major players were also studied and analyzed during the market study to get a holistic view of the market and its ecosystem.

The report includes the deepfake AI detection market forecast by component, deployment, enterprise size, and vertical. Based on deployment, the market is categorized into cloud and on-premises. In terms of revenue, the cloud segment held a larger deepfake AI detection market share and is expected to record a higher CAGR during the forecast period.

The scope of the deepfake AI detection market report focuses on North America (the US, Canada, and Mexico), Europe (Spain, the UK, Germany, France, Italy, and the Rest of Europe), Asia Pacific (South Korea, China, India, Japan, Australia, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America). North America dominated the market in 2023, followed by Europe and APAC.

The Asia Pacific deepfake AI detection market is segmented into Australia, China, Japan, India, South Korea, and the Rest of APAC. In terms of revenue, China held the largest deepfake AI detection market share in APAC. China is experiencing tremendous growth in the digitalization of various sectors. As per the data from the State Council (the People's Republic of China), the output of core industries in the digital economy reached 10% of China's overall GDP in 2023. The country is also experiencing growing technological advancements. Artificial intelligence technologies, particularly Al foundation models, are evolving rapidly and drastically changing the real and digital world. Al increases productivity and gives new impetus to the growth of several companies in China. Owing to the adoption of AI in various sectors, China has been an early leader among countries seeking to regulate AI. The country requires developers to register relevant technologies with the government. Under a regulation that came into force in August 2023, generative AI (GenAI) models must be registered with the Cyberspace Administration of China (CAC) before they can be made publicly available. The regulatory authority has so far published two lists with 188 approved GenAI models. Such a rise in the implementation of regulations toward deepfake AI technology is expected to drive the deepfake AI detection market growth from 2023 to 2031. As per the report from Sum and Substance Ltd (UK), there was a rise in the identity fraud rate from 0.89% in 2022 to 1.30% in 2023. In addition, in 2023, China accounted for 7.7% of the total deepfake incidents among countries in Asia Pacific. The rise in identity and deepfake fraud rates in China is expected to propel the demand for deepfake AI detection software in the coming years.

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