The Consumer goods industry produces and promotes a wide range of items, including personal care products, clothing, furniture, household items and small appliances. This industry is shaped by ever-evolving consumer preferences, technological advancements, and socioeconomic trends. The impact of digital transformation and innovation has empowered customers, giving them control over the decision-making process by instantly comparing and evaluating products and e-commerce services in a real-time environment.

The consumer goods industry’s value chain comprises of interconnected components, including efficient inbound processes, strategic sourcing and procurement, product development and manufacturing, marketing and sales efforts, human resources management, aftersales services, efficient supply networks, and the integration of digitization. Successful synergies with technology implementation such as Internet of Things (IoT) and customer relationship management (CRM) applications is enabling manufacturers to better understand their target market, create a close relationship with consumers, and uplift business volumes and market presence.

The consumer goods sector is closely related to many other sectors, including manufacturing, advertising, and retail. It accounts for almost the two-thirds of the global trade volume and helps create new job opportunities. Therefore, this sector plays an important role in the global economy buildup. Rise in disposable incomes, increasing consumer spending, and improving lifestyles with changing preferences are the key factors encouraging the manufacturers to introduce new and innovative products in the market. Globalization and logistics advancements have further boosted the consumer goods market growth. Constant innovations and improvisations in consumer products provide new target markets and product expansion opportunities to the market players.