Regional Expansion GTM - Barbeque Grills Market
Client: Barbeque Grills Manufacturer in North America
Business Objectives:
To Identify the market size and average selling price for different products
Wanted to grow business in Europe Market, the client wanted answers to a host of questions:
-
What is the market size of barbeque grills in Europe?
-
Who are the major local players operating within the market?
-
What are the challenges for a foreign player to enter the market?
-
What is the local average selling price of the product?
Scope defined:
-
Estimating the demand for barbeque grills in Europe
-
Understanding the standards and specifications required for barbeque grills in Europe
-
Identifying the prices of the existing products in the respective markets
Outcome Delivered:
-
Europe is a very lucrative market for barbeque grills with electric grills growing in popularity
-
Prices of barbeque grills in European countries are high, providing products at competitive prices could significantly aid business expansion into the country
-
E-commerce was identified as the one of the most attractive channels for distribution as well as marketing
Share this case study on
Download the Case Study
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.