Case Study - Opportunity Analysis - Surgical Instruments



Opportunity Analysis - Surgical Instruments

Client: Tier 1 company in the Surgical Instruments Manufacturing in US

Business Objectives: 

The client is one of the Tier 1 companies in the US market that manufactures Surgical Instruments. They were looking to expand their clientele across geographies and wanted to understand, who can be their key clients in different regions and countries where they didn’t have presence and needed a strategic roadmap based on companies buying capacities and patterns and key personnels for products in their portfolio. 

Findings and Outcome delivered: 

  • Identified the largest regions, countries and the major prospective audience with purchase capacities to build accounts with $200 Mn in the next 4 years for them
  • Asia Pacific and Europe offered the largest opportunities owing to the increasing demand for traumatic surgeries, geriatric population among others

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