Opportunity Analysis - Industrial Workwear

Client: Industrial Workwear manufacturer in Asia

Business Objectives: 

To grow business in North America Market and the client wanted answers to the host of questions

• Which countries have the largest opportunities for industrial workwear?
• Map potential customers in the industry 
• What are current market trends, market dynamics, challenges? 
• What is the market size of industrial workwear?

Scope defined: 

• Identifying key business requirements in the industrial workwear market
• The assessment of end use industries
• Understand the value chain, prices, trends and drivers

Outcome Delivered: 

• In Global reference, North America held the largest revenue share of the global industrial workwear market. The governments of various countries, especially the US and Canada are imposing industrial guidelines to ensure the safety of workers and reduce occupational injuries. Which eventually is expected to an opportunity of worth approximately $4.5 Billion USD by 2028. 
• Coveralls exhibits the highest growth rates compared to top wear and bottom wear.

Share this case study on

Download the Case Study